World Burns Amid Debates Over AI-Driven Coca-Cola Commercial Advertisement
In a surprising turn of events, Coca-Cola's latest Christmas commercial has stirred up quite a storm, with opinions divided on its innovative approach. The ad, created using generative artificial intelligence, features AI-generated 'art' that some find unsettling, with quick shots and animated mannequin-like human beings.
The ad, a modern riff on the 1995 Coca-Cola ad featuring a convoy of lit-up Coke trucks, has been unlisted on YouTube but is available for viewing. The controversy surrounding the ad has sparked a debate about the realistic nature of advertisements in our culture, as well as the future of AI in advertising.
Despite the controversy, the new ad has scored top marks in branded emotional reaction, beating previous Christmas truck ads, according to The Drum. The publication also reports that people love the ad if they don't know it's AI-generated before watching it. On the other hand, Techradar described the ad as a 'soulless and creepy dystopian nightmare made by AI'.
The New York Post has weighed in, stating that Coca-Cola is being ripped for an 'ugly' AI-generated Christmas Commercial. However, some YouTube comments express excitement about the arrival of Christmas and the association of the holiday with Coca-Cola. One comment reads, 'In my house, it's not officially Christmas until I see that advert on t.v or YouTube'.
Another commenter shares fond memories of Coca-Cola Christmas ads since childhood, while some express disappointment in the new ad's departure from traditional methods. The original Coca-Cola ad required hiring a crew, actors, drivers, and hundreds of other people, while the new ad was produced using computers and AI, potentially making it cheaper and faster.
The controversy over the new ad has also sparked a debate about the impact of AI on our culture and society. Some people find the controversy more depressing than the ad itself, highlighting the polarised opinions it has provoked. As the debate continues, one thing is clear: Coca-Cola's innovative use of AI in advertising is sure to leave a lasting impression.
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