Wieden+Kennedy NYC Ushering in New Leadership Changes
Wieden+Kennedy won't quiz interviewees about whether a hot dog is a sandwich, but Karl Lieberman suggests they damn well should. This creative powerhouse dreams big, seeking individuals with opinions so strong they could shake the foundations of the earth. That's why Jiah Choi and Scott Dungate were the perfect picks for leading the NYC office.
"You bet your bottom dollar we should ask that," beamed Lieberman, relinquishing his dual role as Global Chief Creative Officer and NY boss. "We go for people that have a gripe or an opinion about everything under the sun at Wieden+Kennedy."
Lieberman hangs up his NY hat and passes the torch to Dungate, formerly the Executive Creative Director in Tokyo.
In creative agencies like W+K, strong opinions drive innovation, fuel collaboration, and shape the brand's identity. These opinions spark bold, unconventional ideas, stir up lively debates, and help define the agency's unique creative direction and client approach. Although the exact context of Lieberman's remarks is vague, it's apparent that strong opinions are a cornerstone of W+K's creative culture, fostering a dynamic, innovative vibe on the job.
"During the selection process, it's crucial to ascertain candidates' strong opinions, as these can drive financial success in business and technological innovations within our agency," suggested Lieberman.
"With the new lead, Dungate, we can expect the NY office to continue embracing individuals with robust opinions, ensuring our position as a creative force remains unshakable in the industry."
