Web3-influenced color line introduced through partnership between Stepn and Pantone
Stepn and Pantone Join Forces to Revolutionize Web3 Fitness
Stepn, the popular Web3 fitness app, has made headlines with its latest collaboration. The global authority on color, Pantone, has stepped into the Web3 space for the first time, partnering with Stepn to create a unique blend of color and movement [1][4].
The partnership has resulted in two exclusive colors for Stepn's sneakers: STEPN Green and STEPN GO Purple. These colors are featured in the limited-edition STEPN Green and STEPN GO Purple Genesis Sneakers [4]. A total of 25 pairs of the STEPN GO Purple Genesis sneakers will be offered through a limited auction [3].
The significance of these colors lies in their role as a bridge between the physical and digital realms. The integration of Pantone's colors into the Genesis Sneaker collection reflects a unique convergence of color and movement, where digital fashion and physical activity meet [1][4].
This collaboration represents a milestone in Web3 by integrating Pantone's color expertise into a fitness ecosystem that rewards users for physical movement [1][4]. The exclusive colors have been designed not only for aesthetic appeal but also to embody this innovative blend of the physical and digital, enhancing user engagement through color symbolism and the novelty of Pantone’s involvement in the Web3 domain [1][4].
Stepn, with over 5.7 million registered users worldwide, is a lifestyle app that rewards users for physical activity through NFT sneakers [5]. The partnership aims to enhance Stepn's new product, STEPN GO, which focuses on integrating fitness with social connectivity [2].
The latest partnership with Pantone is seen as a natural progression in Stepn's evolution. Pantone's leadership recognized the collaboration as a milestone, highlighting the alignment between Stepn's wellness focus and Pantone's commitment to design innovation [1].
Two exclusive Pantone colors have been launched: PANTONE 16-0163 STEPN Green and PANTONE 265 STEPN GO Purple [4]. Users can collect, wear, or trade these sneakers within the Stepn ecosystem, adding utility to aesthetic innovation [1].
The rewards in Stepn can be reinvested to level up, enhance virtual appearances, or be monetized, encouraging both physical movement and digital interaction [1]. The sneakers, enhanced by Pantone's signature color accuracy, are intended to provide not just a functional tool for engagement but also a lasting visual identity within the Web3 world [1].
Participants in Stepn earn rewards by walking, jogging, or running while using tokenized sneakers, which can be either purchased or borrowed [1]. Users of the Stepn app are able to lend sneakers, thus expanding participation and promoting community engagement [1].
The partnership introduces two exclusive colors aimed at bridging the physical and digital realms of fitness, fashion, and creativity [1]. This collaboration is a testament to both partners' shared values, emphasizing creativity, sustainability, and user empowerment in digital experiences [1].
[1] https://step.finance/blog/stepn-and-pantone-team-up-to-create-a-unique-color-concept-for-the-web3-fitness-app [2] https://www.prnewswire.com/news-releases/stepn-and-pantone-join-forces-to-create-a-unique-color-concept-for-the-web3-fitness-app-301588390.html [3] https://www.coindesk.com/business/2022/07/15/pantone-teams-up-with-web3-fitness-app-stepn-to-launch-limited-edition-nft-sneakers/ [4] https://www.adweek.com/digital/pantone-partners-with-web3-fitness-app-stepn-to-launch-limited-edition-nft-sneakers/ [5] https://www.businessinsider.com/stepn-web3-fitness-app-partners-with-pantone-to-launch-limited-edition-nft-sneakers-2022-7
- This collaboration between Stepn and Pantone offers a unique amalgamation of the fashion-and-beauty sector, as evidenced by the introduction of two exclusive Pantone colors in the Genesis Sneaker collection.
- Amidst the evolving technological landscape, sports enthusiasts stand to benefit from this partnership as well, with the integration of Pantone's colors enhancing user engagement and visual identity within the Web3 world.
