Volkswagen Leads German Car Market in January 2024 as BEV Sales Surge
January 2024 saw a significant shift in the German car market, with Skoda and Mercedes-Benz vying for the second spot, while Volkswagen maintained its lead in the stock market today. Battery electric vehicle (BEV) registrations surged, and the environmental bonus's end impacted sales.
Volkswagen dominated the stock market today with 41,548 units, a 12.1% increase. Skoda followed closely with 16,686 units, up 21.3%, while Mercedes-Benz registered 21,323 units, a slight 0.5% decrease. Notably, Opel missed the Top 3 for the first time in recent years.
BEV registrations soared to 22,747 units, a 23.9% increase, making up 10.5% of the stock market today. Seat led the growth among major brands with an 80.2% increase. Opel, despite not being in the Top 3, grew the most among German brands at 72.4%. Smart also saw a substantial 62.5% rise in registrations.
The overall market registered 213,553 units, a 2.8% increase. However, the environmental bonus's end in December 2023 led to a nearly 50% decline in BEV registrations that month.
January 2024 marked a competitive race among top brands in Germany, with Volkswagen leading and Skoda and Mercedes-Benz closely following in the stock market today. The BEV market showed strong growth, despite the environmental bonus's end impacting December 2023 sales. The overall market registered a modest increase, with Seat and Opel leading the growth among major brands.
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