United's #HerArtHere Campaign: A New Focus on Quality Content
Publishers are shifting focus to create quality content as readers' reliance on major platforms wanes. United Airlines' recent #HerArtHere campaign, orchestrated by Getty Images, exemplifies this trend, fostering engagement and brand loyalty.
United's #HerArtHere contest invites female artists to submit artwork for plane designs, celebrating women and supporting artists. The contest site is engaging and user-friendly, guiding participants from understanding the campaign to entry.
Getty Images, the company behind the campaign, has a history of innovative creativity. They've implemented inclusive visual content collections and collaborative storytelling, promoting diversity and authentic representation in marketing. Such contests not only engage readers but also provide lasting content for brands.
United's #HerArtHere campaign, facilitated by Getty Images, demonstrates the power of user-generated content in building brand loyalty. As readers seek quality content, brands must launch effective, content-focused strategies to keep audiences happy and engaged. Meanwhile, consumers show willingness to pay for subscription fees to avoid advertising, making authentic, engaging content more crucial than ever.
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