Twilio Launches Global RCS Messaging for Enhanced Brand-Customer Communications
Twilio has rolled out Rich Communication Services (RCS) messaging globally. This marks a significant advancement in business messaging since SMS, enabling brands to send verified, interactive messages with rich content. Key players like Nova Gestões and Fresha are already leveraging this technology to enhance customer communications.
RCS offers a suite of features to boost customer engagement and streamline interactions. Brands can now send branded, verified messages with rich media and interactive elements. This includes support for images, videos, and actionable buttons, providing a more engaging and seamless customer experience.
RCS is available across 20+ countries and 55+ carriers, including support for iPhones running iOS 18.2 and above. It ensures reliable delivery through SMS fallback, ensuring messages reach customers even if RCS is not supported on their device.
Twilio's RCS is designed for easy integration. Existing customers can upgrade without code changes, and new customers can implement both SMS and RCS through a single integration via the Twilio platform. This is available to all 349k+ active customer accounts through Twilio's Programmable Messaging and Verify APIs.
Twilio's RCS is transforming business messaging, offering enhanced customer trust, engagement, and conversion rates. With global availability, seamless integration, and support from key industry players, RCS is poised to become a standard in brand-customer communications.
