Tesla Ceases Model X and S Orders: Unveiling the Causes - Tesla Stops Taking Orders for Model X and S - Exploring the Motives Behind the Decision
Tesla Pulls Back from European Market: Model S and X Discontinued
Tesla is making significant changes in the European market as it discontinues the Model S and Model X, no longer accepting new orders for these premium electric vehicles. This move marks a significant shift for the company, which has seen dwindling sales and challenges in justifying the high price points of these models compared to its more mass-market offerings like the Model 3, Model Y, and the newly introduced three-row Model Y in China.
The discontinuation of the Model S and Model X follows Tesla's previous decisions to halt manufacturing of right-hand drive versions of both models, impacting markets like the UK, and the cessation of sales in China. The move is a clear indication of Tesla's focus on expanding its lineup of more popular, mass-market electric vehicles.
In the first half of 2025, only 58 new Model S and 59 new Model X vehicles were registered in Europe, a stark contrast to the nearly 700,000 deliveries of the Model 3 and Model Y globally during the same period. Industry observers view this as a gradual phase-out in favor of higher-volume, more affordable models.
Tesla's reports categorize the Model S and Model X deliveries into an “Other Models” segment, which saw only 23,275 deliveries globally in the first half of the year. This low demand for the S and X underscores the challenges Tesla faces in maintaining the sales of these premium vehicles.
Elon Musk's reputation has also taken a hit in many countries due to his association with Donald Trump's presidential campaign and associated scandals, which may have further contributed to the low sales of the Model S and Model X.
Interested buyers in Europe are now being directed to a used car sale for the Model S and X. While this move may signal the end of an era for these iconic electric vehicles, it also marks a new chapter for Tesla as it continues to focus on expanding its lineup of more popular, mass-market electric vehicles.
[1] Source: Reuters, The Verge, CNBC, Tesla's Q2 2025 earnings report.
- The Commission has also adopted a proposal for a directive on the approximation of the laws of the Member States, relating to the protection of workers from the risks related to exposure to ionizing radiation in the automotive industry, as the sector grapples with the aftermath of Tesla's discontinuation of the Model S and Model X in Europe.
- Lifestyle choices and preferences are playing a significant role in the shift towards more affordable electric vehicles, such as Tesla's Model 3 and Model Y, especially in the transportation sector, with finance and technology sectors also taking note of the rising popularity of electric-cars and cars like Tesla's three-row Model Y in China.
- The discontinuation of the Model S and Model X, once symbolic of the future of electric vehicles, raises concerns about Tesla's ability to maintain its brand image and position in the automotive industry, an industry that is increasingly investing in electric vehicle technology.
- As Tesla operates in a global market, the company's decisions, such as discontinuing the Model S and Model X in Europe, have far-reaching effects on various industries, including finance, transportation, and technology, and may indirectly impact other sectors like the insurance industry for electric-vehicles, as the demand for them continues to grow.
