Tata Motors introduces Harrier Electric Variant, priced at a starting cost of 21.49 lakh rupees.
Buzz: Tata Motors Unleashes the Power-packed Harrier.ev Electrifying the Indian SUV Market!
Gear up, folks! Tata Motors has electrified the Indian automobile industry with the unveiling of its new electric SUV, Harrier.ev. This sizzling addition promises a jaw-dropping driving range of approximately 500 km, ready to steal hearts from the mainstream premium SUV segment, currently boasting around 25,000 monthly unit sales [1].
Beginning July 2, you can book your own piece of this pioneering ride [1]. In a conversation with PTI, Tata Motors Passenger Vehicles Managing Director, Shailesh Chandra, disclosed that the new Harrier.ev aims to captivate a fresh wave of customers, catering to off-road enthusiasts and small-time explorers alike [1].
Chandra expressed that the high SUV segment has witnessed remarkable growth, and there lies a wonderful opportunity for a product that offers exhilarating performance, alternate capability, and unparalleled comfort [1]. The Harrier.ev delivers on this promise by showcasing an all-wheel drive prowess and a mighty torque of 504 NM [1].
In the bustling high SUV segment, Tata Motors already holds around 25% market share with its star performers, Harrier and Safari [1]. Chandra emphasized that the Harrier.ev will help boost volumes and market share due to its exceptional capabilities [1].
According to Chandra, the overall SUV segment demonstrates year-on-year growth and represents a staggering 54% of the overall passenger vehicle sales in the domestic market [1]. With the Harrier.ev, the company has seemingly broken all pricing barriers while maintaining competitive ranges with Internal Combustion Engine (ICE) models of the same size [1].
Chandra creatively posited that charging speeds have been accelerated significantly, making the Harrier.ev almost comparable to their ICE counterparts [1]. The everyday driver will now find the electric SUV an attractive option, boasting superior features, solace, luxury, comfort, and performance [1].
Chandra further asserted that the Harrier.ev should attract the mainstream buyers, marking a new era in the SUV segment [1]. "From defining the SUV segment in the 1990s with iconic nameplates to democratizing it in the 2020s by boldly entering new whitespaces, our journey has always been driven by innovation and leadership," affirmed Chandra [1].
Harrier.ev's groundbreaking debut not only introduces a game-changing electric SUV but redefines the electric vehicles domain, challenging the status quo, and revolutionizing the rules of EVs [1]. In the fiscal year 2025, Tata Motors sold approximately 65,000 EVs, witnessing a 10% drop in comparison to the preceding fiscal year [1].
Offering two battery pack options, including a whopping 75 kWh variant, the Harrier.ev packs a punch with features like auto park assist, six terrain modes, and over fifty connected car features [2]. Tata Motors has announced a lifetime warranty on the battery packs [2].
So buckle up and embrace the electrifying joy of Tata's latest marvel, the Harrier.ev!
Fun Fact: The Harrier.ev is powered by a dual-motor setup, offering exceptional torque and astounding performance [2][3].
Trivia: The Harrier.ev offers various drive modes, including Eco Mode and a Boost Mode for quick bursts of power [4][5].
Sources:1. PTI2. Carwale3. Financial Express4. MotorBeam5. AutoX
- The Harrier.ev is poised to disrupt the automotive industry with its innovative electric layout, challenging the conventional Internal Combustion Engine (ICE) models in the SUV segment.
- The electrification of the Indian SUV market continues to accelerate as Tata Motors introduces the business-defining Harrier.ev, promising a significant impact on the lifestyle sector.
- The high finance industry should cater to the growing interest in electric vehicles as the Harrier.ev has been priced competitively with ICE models of the same size.
- The transportation landscape in India will witness a transformation as the implementation of electric vehicles, such as the Harrier.ev, expands, driven by technological advancements in the automotive industry.
