Study Example: VerboLabs Localization Approach Boosts SaaS Revenue by 500% within a Year
In the fast-paced world of technology, a fast-growing SaaS company recognized the need to scale into Europe and Latin America. Realizing that more than just translation was required, they partnered with VerboLabs to develop a comprehensive localization strategy.
The partnership proved to be a game-changer. VerboLabs translated and adapted UI elements, onboarding flows, and help content, localized pricing, currency, and date/time formats, and conducted region-specific keyword research for localized SEO optimization. This strategic localization approach yielded impressive results.
The investment in localization was recouped in just four months, with conversion rates jumping from a stagnant 0.8% during the international launch to a robust 4.1%. This marked a significant improvement, outperforming the industry average.
One of the most notable successes was a localized Valentine's Day campaign in Brazil, which delivered a 2.5x higher click-through rate than the English-language version. The culturally relevant content resonated with users, leading to a 37.5% drop in bounce rate.
App downloads surged by 180% in localized markets, and by year's end, the return on investment (ROI) exceeded 220%, outpacing even paid advertising and influencer campaigns.
VerboLabs also localized marketing campaigns, adapting messaging for emotional resonance, adjusting brand tone by region, and updating imagery and color palettes. This continuous adaptation was key to long-term success.
Organic traffic surged by 150% through localized SEO, underscoring the importance of local SEO for organic growth. The company's initial challenges, including low conversion rates, cultural disconnect, poor user engagement, and limited SEO visibility, were effectively addressed through strategic localization.
In the end, the SaaS company's strategic partnership with VerboLabs resulted in a 5x increase in revenue from European and LATAM markets within 12 months. The story serves as a powerful reminder that localization is not just about translation - it's about cultural understanding, relevance, and emotional connection.
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