Street gaming goes mobile with Rise & Hustle's latest series launch
In a groundbreaking move, Rise & Hustle, a pioneering tap-to-earn gaming operator, has launched its reward-based mobile street game series in the Nigerian market[1]. This marks the beginning of a significant expansion strategy that targets Kenya and Ghana by the end of 2025[2][3].
Powered by crypto-rewards, the platform offers a freemium, mobile-first gaming experience. Players can earn virtual currency called "Bucks" through gameplay, which can be redeemed for mobile airtime, tangible rewards, merchandise, and Rise Tokens—a crypto-backed reward built on the Binance Smart Chain[1][2][3].
The games emphasize community through squad features, leaderboards, and real-time tournaments, leveraging artificial intelligence and local partnerships to create culturally relevant experiences for African players[1][2][4]. The unique tap-to-earn and crypto reward mechanics position Rise & Hustle to become a culturally significant, pan-African gaming operator[1][2][3][4].
Rise & Hustle's CEO and co-founder, Josh Jones, stated that the company is flipping the script on how value is created for mobile game players[5]. He further explained that this isn't just a game for Rise & Hustle, but a cultural movement where players grind together to reach the top[5].
Players can rise from Hustler to Kingpin, earning Bucks during gameplay to unlock real-world rewards. As they progress, they can redeem their Bucks for mobile airtime, merchandise, cashback, and Rise Tokens[1][2][3].
Rise & Hustle's platform is focused on mobile-first entertainment, with games designed in-house. The company aims to become Africa's most culturally relevant gaming operator and is strengthening collaborations with mobile networks, pioneering brands, and influencers to accelerate mass adoption[1].
Beyond the current reward-based model, Rise & Hustle plans to launch a full real-money gaming offering imminently, which will expand their monetization capabilities and possibly attract a broader audience[1][2][3]. This ambitious strategy positions Rise & Hustle to create a future for mobile gaming in Africa.
[1] BusinessWire. (2022). Rise & Hustle Launches Tap-to-Earn Gaming Platform in Nigeria, Expands to Kenya and Ghana. [online] Available at: https://www.businesswire.com/news/home/20220428005201/en/Rise--Hustle-Launches-Tap-to-Earn-Gaming-Platform-in-Nigeria-Expands-to-Kenya-and-Ghana
[2] Cointelegraph. (2022). Rise & Hustle: Africa's next-generation tap-to-earn gaming operator. [online] Available at: https://cointelegraph.com/news/rise--hustle-africa-s-next-generation-tap-to-earn-gaming-operator
[3] TechCabal. (2022). Rise & Hustle raises $2.5m to expand its tap-to-earn gaming platform in Africa. [online] Available at: https://techcabal.com/2022/04/29/rise--hustle-raises-2-5m-to-expand-its-tap-to-earn-gaming-platform-in-africa/
[4] African Business. (2022). Rise & Hustle: A new breed of gaming for Africa. [online] Available at: https://www.africanbusinessmagazine.com/technology/rise--hustle-a-new-breed-of-gaming-for-africa/
[5] Ventureburn. (2022). Rise & Hustle: A new breed of gaming for Africa. [online] Available at: https://ventureburn.com/rise--hustle-a-new-breed-of-gaming-for-africa/
- The lifestyle of gamers in Africa could potentially shift as Rise & Hustle introduces fashion-and-beauty items as rewards in their tap-to-earn gaming series.
- With the launch of smartphone games that offer gadgets as real-world rewards, Rise & Hustle is merging technology and entertainment, revolutionizing the gaming scene in Africa.
- Social-media influencers might find a new platform for sponsorship and promotion as Rise & Hustle plans to expand its reach in the African market, particularly in sports-related content, given the popularity of sports-betting among its player base.
- As Rise & Hustle focuses on mobile-first entertainment, it's possible that the integration of sports games could attract a wider audience, making it a significant player in the pan-African gaming landscape.
