Strategist Michael Saylor suggests potential purchase of up to 7% of total Bitcoin supply
MicroStrategy, now rebranded as Strategy, has made headlines with its aggressive Bitcoin acquisition strategy. The company, led by co-founder Michael Saylor, currently holds approximately 628,800 Bitcoins, representing over 3% of the total Bitcoin supply.
Strategy's Bitcoin treasury plan was pioneered by Saylor, who views Bitcoin as the supreme asset due to its scarcity. The company has been increasing its Bitcoin holdings since its initial purchase of 21,454 BTC in August 2020, financed through a combination of cash, debt, and equity offerings.
In Q2 2025, MicroStrategy's Bitcoin holdings grew by nearly 20%, reaching a total of 597,000 BTC. The company plans to raise an additional $4.2 billion via stock issuance to further expand its Bitcoin position.
The company's Bitcoin strategy has had a profound financial impact. In Q2 2025, MicroStrategy posted a record $10 billion net profit, largely driven by a $14 billion unrealized gain on its Bitcoin holdings. This profit surge contributed to significant increases in operating income and earnings per share, with the company's market identity now heavily centered on its Bitcoin portfolio.
MicroStrategy's deep Bitcoin position affects not only its stock performance, which has become closely aligned with Bitcoin's value, but also has made it the world's largest corporate Bitcoin holder by a wide margin. This leadership role and sizable holdings influence the crypto market by underscoring institutional adoption and may impact Bitcoin price dynamics due to the company's large-scale purchases and public stance.
Despite the price drop, Strategy's stock has increased over 2,488% since its first Bitcoin purchase in August 2020. Investors can gain exposure to the cryptocurrency by buying Strategy's stock - MSTR.
Myriad users believe that Strategy has a less than 8% chance of selling any Bitcoin before the end of 2025. Saylor has stated during a second-quarter earnings call that the price of Bitcoin could drop by 80% to 90%, and the company would be able to manage the drawdown without selling its BTC.
While some smaller Nasdaq-listed companies have adopted the Bitcoin treasury plan, experts warn that the crypto strategy can't help every company and is inherently risky. Benchmark analyst Mark Palmer raised the firm's price target for MSTR to $705, representing an 85% increase from its current share price.
It's important to note that Strategy's goal is not to buy all of the Bitcoin, but to allow others to have their share. The company's strategy aims to protect treasury assets from inflation and currency devaluation, shifting away from traditional cash holdings.
MicroStrategy first purchased Bitcoin in 2020, and since then, it has been a trailblazer in the corporate adoption of Bitcoin. The company's Bitcoin holdings are currently valued at approximately $72 billion, with the potential to own up to 7% of the total Bitcoin supply, valued at about $169 billion if they were to acquire an additional 1.47 million BTC.
However, the company struggled during the COVID-19 pandemic and pivoted from software development to accumulating Bitcoin in August 2020. This strategic shift has proven to be a game-changer in the crypto market, reshaping MicroStrategy's corporate identity and significantly impacting its financial performance.
- MicroStrategy, now known as Strategy, is a company that has aggressively acquired Bitcoins, currently holding 628,800 Bitcoins, which represents over 3% of the total Bitcoin supply.
- Strategy's co-founder, Michael Saylor, views Bitcoin as the supreme asset due to its scarcity, and the company financed its initial Bitcoin purchase of 21,454 BTC in August 2020 through a combination of cash, debt, and equity offerings.
- Strategy's Bitcoin strategy has significantly impacted its financial performance, with the company posting a record $10 billion net profit in Q2 2025, largely driven by a $14 billion unrealized gain on its Bitcoin holdings.
- Strategy's deep Bitcoin position affects not only its stock performance but also has made it the world's largest corporate Bitcoin holder by a wide margin, influencing the crypto market by underscoring institutional adoption.
- Strategy's goal is not to buy all of the Bitcoin, but to allow others to have their share, shifting away from traditional cash holdings and aiming to protect treasury assets from inflation and currency devaluation.
