Specsavers Launches 'The Whole Conversation' to Challenge Mild Hearing Loss
Specsavers has launched a new campaign, 'The Whole Conversation', to raise awareness about the impact of mild hearing loss. The campaign, produced by Merman and directed by BAFTA-winner Declan Lowney, aims to challenge the notion that 'getting by' with partial hearing is sufficient.
The campaign follows on from Specsavers' previous 'Love is in the Ear' series, featuring Michael and Hilary Whitehall. It targets individuals who live with mild hearing loss but avoid seeking help, as highlighted by Nick Rainbow, Head of Marketing - Audiology at Specsavers. Richard James, Global Creative Director at Specsavers, explains that the campaign aims to illustrate the impact of hearing loss on daily life.
Supporting executions use faded-out text to demonstrate how incomplete hearing can lead to misunderstandings, as seen in the hero TV spot featuring a dog walker misinterpreting a warning about a dog's reaction to ducks. The campaign runs across various platforms, including TV, VOD, cinema, audio, OOH, digital, and press, encouraging audiences to book a free hearing check with Specsavers' audiologists. Media planning and buying are led by MG OMD, with PR and social managed by Golin and Tangerine.
Specsavers' 'The Whole Conversation' campaign challenges the idea that mild hearing loss can be ignored. By highlighting the impact on daily life and encouraging individuals to seek help, the campaign aims to improve the lives of those affected.
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