SoundStack Revolutionizes Podcasting with HLS
SoundStack has revolutionised podcast listening with the introduction of HTTP Live Streaming (HLS) for podcasting. This innovative technology promises a smoother, higher-quality experience for listeners, especially on mobile devices.
HLS works by dividing podcasts into smaller, manageable 'media chunks'. This approach allows playback to begin almost instantly, eliminating the frustration of waiting for lengthy downloads. It also reduces buffering and 'stuttering', ensuring a seamless listening experience.
HLS opens up new avenues for ad delivery and engagement measurement. Publishers can now insert ads more efficiently and track listener engagement more accurately. This not only enhances the listener's experience but also facilitates higher revenue through improved ad insertion.
Moreover, HLS offers a unified view of content delivery. It provides insights into which pieces of content each listener received, enabling better understanding and optimisation of listener behaviour. It also facilitates live content in podcasts and seamless transitions to video, expanding the medium's potential.
SoundStack's introduction of HLS for podcasting marks a significant step forward in the podcasting landscape. With faster delivery, higher-quality playback, and enhanced ad capabilities, HLS promises a more engaging and profitable future for both listeners and publishers.
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