Solo Leveling Enters Web3 with IP-Backed Memecoin
South Korean webnovel and webtoon sensation Solo Leveling is venturing into the world of web3, exploring the issuance of a unique tokenized real-world asset. This comes amidst the massive success of its mobile RPG, Solo Leveling: ARISE, which grossed $70 million in its first month and attracted 50 million players within five months of launch.
The partnership between Solo Leveling and Story, a blockchain network tailored for intellectual property, aims to launch an official IP-backed memecoin tied to Solo Leveling's universe and characters. This move opens doors to onchain programmability for select integrations, paving the way for future fan-driven remixing and experiences.
Story's ambition is to become the go-to infrastructure for the $80 trillion IP industry in the age of AI and crypto. Meanwhile, Solo Leveling, the highest-grossing webnovel and webtoon with over 14 billion views and 175 million readers, is set to gain from Story's innovative approach to IP ownership, remix, and monetization.
With Netflix producing a live-action series adaptation of Solo Leveling and Byeon Woo-seok attached to lead the project, the Solo Leveling universe continues to expand. The exploration of IP-backed memecoins and onchain IP economics through this partnership signals an exciting new chapter for both Solo Leveling and the broader IP industry.
