Seedtag Launches AURA by Liz, Boosting Ad Performance with Neuroscience
Seedtag has launched AURA by Liz, a suite of premium creative capabilities powered by neuroscience principles. Early results show significant improvements in ad performance across various stages of the funnel.
AURA by Liz, built on Seedtag's neuro-contextual AI Liz, combines natural language processing and advanced embeddings. It offers two key services: creative intelligence and generative AI. These services enhance display and video creatives, making them more engaging and relevant to audiences on the open web and connected TV.
The solution has already shown strong performance uplifts. For a leading consumer care brand, an ad enhanced by AURA delivered higher engagement, stronger brand identity, and improved memorability. Key results included an 8 percentage point (pp) increase in brand awareness, 13pp in consideration, and 10pp in purchase intent. Liz interprets real-time data points, understanding user interests, emotions, and intent in a human-like way. This enables AURA to enhance creative quality and contextual alignment, making ads easier to process and more impactful.
Seedtag's AURA by Liz is a significant addition to the market, leveraging neuroscience for real-time, relevant ad targeting. With proven results, it offers brands and agencies a powerful tool to improve ad performance and resonance with audiences.
