Samsung's Artificial Intelligence Endeavors Extend Beyond Gemini: Here's What We've Got So Far
Samsung Expands AI Options for Galaxy Devices
Samsung is set to diversify its AI options, moving beyond Google's Gemini AI, and partnering with other AI companies like OpenAI (creator of ChatGPT) and Perplexity AI. This shift aims to offer Galaxy users a choice of AI partners for their future AI agents on Galaxy phones.
Google’s Gemini, currently integrated into Samsung’s Galaxy devices, powers features such as "Circle to Search" and AI-driven editing tools, seamlessly integrating with Samsung’s ecosystem. ChatGPT, from OpenAI, is renowned for its sophisticated conversational abilities and broad knowledge base, while Perplexity AI offers a unique blend of conversational AI with real-time web search results, potentially enabling more up-to-date and contextually rich responses.
Samsung’s Galaxy AI suite, running on flagship devices like the Galaxy S25 series with Snapdragon 8 Elite chips, supports both on-device and cloud-based AI processing. On-device models prioritise privacy but may produce lower-quality results compared to cloud-based models that handle more complex tasks.
The decision to open Samsung’s platform to multiple AI partners will likely allow users to select AI agents best suited to their needs, combining the strengths of various AI technologies. If Perplexity lands the deal with Samsung, its AI assistant could change how users interact with their phones, affecting browsing, searching, writing, and learning.
Reports suggest Samsung could preload new assistants, like Perplexity's AI agent and browser, on future phones, starting with the Galaxy S26 lineup in early 2026. Samsung is also considering integrating AI assistants deeply into Samsung Internet, possibly replacing Bixby, and creating a new standalone AI agent app.
The AI competition in the mobile space is heating up, with Samsung flirting with both OpenAI and Perplexity, following Apple’s announcement of ChatGPT for iPhones. This move towards a multi-AI assistant strategy could end Samsung’s reliance on Google’s Gemini.
The integration of multiple AI agents on the same phone could provide users with more choice and flexibility, potentially improving phone functionality and user experience. The AI wars are moving off the desktop and into mobile devices, signalling an intensification in the competition for a place in the mobile AI market.
However, the article does not provide any details on the potential impact of these changes on Samsung's market position or user base. Nor does it specify which AI agent, between OpenAI's ChatGPT and Perplexity, is more advanced or preferred at this point. Furthermore, the article does not provide information on Apple's stance or plans regarding multi-AI assistants.
Samsung's President and Head of the Mobile Experience division, Choi Won-Joon, confirmed the talks with multiple AI suppliers. Samsung is also considering investing in Perplexity in the same $500 million funding round.
In summary, Samsung is expanding its AI options for future Galaxy phones, partnering with Google’s Gemini, OpenAI’s ChatGPT, and Perplexity AI. Each AI varies in capabilities, offering integrated Google services with strong productivity features (Gemini), conversational intelligence (ChatGPT), and a unique blend of conversational AI with real-time web data (Perplexity AI). This shift aims to deliver a more personalised and versatile AI experience on Galaxy devices.
With Samsung's decision to partner with companies like OpenAI (creator of ChatGPT) and Perplexity AI, the technology giant is moving beyond Google's Gemini AI and offering Galaxy users a choice of AI partners for their future AI agents on Galaxy phones. Using the respective strengths of these AI technologies, such as conversational abilities and real-time web search results, could potentially revolutionize how users interact with their phones, affecting browsing, searching, writing, and learning.
