Rupert Murdoch's Target: Bolster Streaming Service with Fox One, Priced at $19.99 Each Month
Introducing FOX One: A New Streaming Service from FOX Corporation
FOX Corporation is set to launch its latest streaming service, FOX One, on August 21, 2025. Priced at $19.99 per month or $199.99 annually, subscribers can enjoy a wide range of FOX’s news, sports, and entertainment content under one roof.
A Comprehensive Lineup
FOX One offers live and on-demand access to a multitude of channels including FOX News Channel, FOX Business Network, FOX Weather, FOX Sports (FS1, FS2, FOX Deportes), Big Ten Network (B1G), FOX Local Stations, FOX Network, FOX Nation (via bundle), B1G+, and a variety of entertainment content such as movies, TV shows, reality shows, FAST Channels like LiveNOW and TMZ, and FOX podcasts.
Advanced Personalization Technology
FOX One boasts advanced AI-powered personalization technology, providing a customized user interface that seamlessly integrates live and on-demand content for a unique viewing experience.
Targeting the Cord-Cutting Market
Positioned primarily for cord-cutters and cord-nevers, FOX One aims to capture those who do not subscribe to traditional pay TV but want live sports and news from FOX’s portfolio. Despite its relatively high monthly price of $19.99, compared to services like Paramount+ ($7.99/month) and Peacock ($10.99/month), FOX One bundles a wide array of live sports content including NFL, MLB, college football, NASCAR, and more, justifying its premium pricing for certain consumers.
No Exclusive Content
Unlike some other streaming services, FOX One will not feature exclusive or original content. Instead, it will rely on existing FOX portfolio content, overhead, marketing, and technology investments. Cable subscribers will also benefit from authenticated access to FOX One without additional charges, expanding FOX’s reach.
Looking Ahead
With its launch just weeks before the debut of the Sunday-afternoon NFL games and post-season MLB play, FOX One aims to unify FOX’s extensive live news, sports, and entertainment offerings under a single streaming umbrella, targeting the growing market of users seeking flexible, direct-to-consumer access to premium live content at a premium price point.
[1] FOX One to Launch on August 21, 2025: Here's What You Need to Know. (2025, July 26). Retrieved from https://www.foxnews.com/tech/fox-one-launch-date-price
[2] FOX One: Everything You Need to Know About the New Streaming Service. (2025, July 28). Retrieved from https://www.cnet.com/tech/services-and-software/fox-one-everything-you-need-to-know-about-the-new-streaming-service/
[3] FOX One: FOX Corporation's New Streaming Service Explained. (2025, July 29). Retrieved from https://www.engadget.com/fox-one-streaming-service-explained-162428953.html
[4] FOX One: What You Can Watch, Price, and More. (2025, July 30). Retrieved from https://www.tomshardware.com/news/fox-one-streaming-service-launch-date-price-channels-content
- In an effort to cater to the growing number of cord-cutters and cord-nevers, FOX One's advanced technology-driven personalization will facilitate a unique viewing experience, offering a comprehensive lineup of FOX's news, sports, technology, and entertainment content.
- Despite rival services like Paramount+ and Peacock offering lower monthly prices, FOX One's premium pricing justifies itself through the bundling of a wide array of exclusive live sports content, including NFL, MLB, college football, NASCAR, and more, making it an attractive option for certain consumers interested in finance, sports, technology, and entertainment.
