Revitalize Your Previous WordPress Postings with these 5 Handy Tools
Promoting Old Content on WordPress Sites: A Comprehensive Guide
In the digital age, it's not just about creating new content, but also about maximising the visibility of older content. Here's how you can effectively promote old content on a WordPress site using a combination of plugins and strategies:
- Revive Old Posts Plugin: This popular plugin automates the sharing of old posts on social media platforms such as Facebook, LinkedIn, Twitter, and more. With features like URL shortening, hashtag generation, click tracking, post exclusion, and scheduling, it can help you continually attract traffic and new readers to your evergreen content [3].
- Automate Social Sharing with Plugins like ClickSocial: ClickSocial allows you to set up revival campaigns to regularly share old posts on platforms like Instagram, Facebook, and Twitter. This ensures evergreen content remains visible even as it ages on your site, contributing to increased page views and traffic [1].
- Add Old Post Notifications: Adding a visible notification at the top of old posts or showing the "Last updated date" helps manage user expectations while keeping the content accessible and promoting trust [1].
- Insert Ads in Old Posts (Optional Monetization): Using plugins such as WPCode, you can insert ads strategically within old post content to monetize the traffic your revived posts generate. WPCode allows easy management and scheduling of ad code snippets within posts [2].
- Link to Old Posts in New Content: Manual linking from new articles or roundup posts to valuable old content can boost its visibility and SEO relevance [1].
In addition to these strategies, there are other tools that can help:
- The Shareaholic plugin creates thumbnails for related articles and is easy to install and customize. However, it's important to disable ads to avoid third-party content.
- Instant Weekly Roundup plugin generates a weekly or monthly summary of your blog posts.
- ViralContentBee works by bringing your URLs to people who are willing to share content on social media. By enabling its RSS feature, your new blog articles can be automatically added to the platform.
- Internal Link Building plugin automates internal linking within post content.
By implementing these strategies, you can effectively promote old content, reach new readers, and maximise attention on your evergreen WordPress content. Happy reviving!
[1] - [Source 1] [2] - [Source 2] [3] - [Source 3] [4] - [Source 4] [5] - [Source 5]
Technology plays a significant role in promoting old content on WordPress sites, as plugins like the Revive Old Posts and ClickSocial automate social sharing, ensuring evergreen content remains visible and attracts traffic.
Adopting other tools, such as the Shareaholic plugin, Instant Weekly Roundup, ViralContentBee, and an Internal Link Building plugin, can further enhance the visibility and SEO relevance of old content, helping to reach new readers and maximize attention on evergreen WordPress content.
