Restudy: 4RA PARTNER's Resurgence in Growth Through Collaboration with Chicken Road by INOUT, From Idleness to Expansion
4RA PARTNER Achieves Scalable Growth with Chicken Road in India
In a strategic move that paid off, 4RA PARTNER successfully scaled the growth of their game, Chicken Road, in the Indian market. The key to their success lies in a combination of factors, including a fresh ad auction market, simple gameplay, data-driven strategies, and a focus on user value analysis.
Being the first to introduce Chicken Road in India gave 4RA PARTNER a competitive edge, with lower user acquisition costs and less competition. The game's minimal onboarding and clear mechanics resonated well with the Indian audience's preference for casual, low-barrier games, with a young, easily hooked, and open-to-repeat-plays demographic.
When growth initially slowed in 2024, 4RA PARTNER did not hesitate to conduct deep testing and fundamentally rethink their user acquisition strategies. This approach led to the creation of a new game format that unlocked unexpected scale, transforming Chicken Road from just a game into a high-potential user acquisition funnel.
The team meticulously tested various aspects, including games, audience segments, funnels, prelanders, entry points, and traffic from multiple platforms. The result was a product that is simple, intuitive, yet emotionally rewarding, making Chicken Road a perfect casual game for reach and scale.
Despite a moderate LTV for Chicken Road users, the economics worked due to the low cost of attraction. This proved the model to be scalable, even with a higher churn rate among the younger user base, which increased traffic volumes by up to 50% monthly.
Testing fast and wide helped avoid tunnel vision in the strategy development, and being format-flexible opened new markets for Chicken Road. Retention tools such as welcome bonuses, game button fixed on the homepage, and light in-game gamification were implemented to further boost engagement.
4RA PARTNER's success story serves as a testament to the power of data-driven decisions, strategic testing, and a deep understanding of the target audience. For more information about testing top-tier conversions in the Indian market, interested parties can reach out to 4RABET's affiliate managers.
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- To capitalize on their success, 4RA PARTNER plans to expand their offerings, integrating advanced technology and innovative gadgets to enhance user experiences within their gaming ecosystem.
- As they delve into the realm of virtual reality and augmented reality, 4RA PARTNER aims to revolutionize the Indian gaming market, captivating a wider audience with immersive, high-tech games.
