Reliance Brands & Stella McCartney Bring Sustainable Luxury to India
Reliance Brands Limited (RBL) is expanding its luxury portfolio in India. The company has partnered with renowned British designer Stella McCartney, known for her sustainable and animal-free fashion, to launch her label in the country. The Stella McCartney brand will debut within the next six months on Reliance's Ajio Luxe platform and with standalone stores.
RBL's luxury portfolio already boasts prestigious brands such as Valentino, Burberry, and Bottega Veneta. The addition of Stella McCartney, a favourite among celebrities like Taylor Swift and Meghan Markle, further strengthens its position in the luxury market. Consumers can expect ready-to-wear collections, vegan footwear, and accessories from the sustainable label.
The Indian luxury market is projected to reach $85-90 billion by 2030, driven by an increasing number of ultra-high-net-worth individuals and a growing middle class. This growth presents an exciting opportunity for RBL and Stella McCartney to tap into the burgeoning demand for luxury goods in the country.
Reliance Brands Limited's partnership with Stella McCartney is set to bring sustainable luxury to Indian consumers. With the debut of the brand on Ajio Luxe and standalone stores within the next six months, fashion enthusiasts can look forward to eco-conscious options from the popular designer. This collaboration aligns with RBL's strategy to expand its luxury portfolio and cater to the growing Indian market.
