"Refex Evilz transformed into Refex Mobility"; Declares Anirudh Arun as the new Chief Executive Officer
Refex Mobility Shifts Focus to "Responsible Mobility"
Refex Mobility, formerly known as Refex eVeelz, has undergone a significant transformation, rebranding with a new mission centered on "Responsible Mobility." This change emphasizes the company's commitment to reliability, safety, sustainability, and social impact.
The new mission reflects Refex Mobility's dedication to creating transportation solutions that are not only efficient but also trustworthy and transformative for communities. The company aims to deliver safe, reliable, and socially conscious electric mobility at scale, setting new benchmarks in transportation.
In addition to the rebranding, Refex Mobility is rapidly expanding its fleet of vehicles, offering sustainable alternatives for enterprise and employee mobility. The company now operates a fleet of nearly 1,400 electric vehicles and offers tech-backed and tailored B2B and B2B2C mobility solutions.
To lead this transformation, Anirudh Arun has been appointed as the CEO of Refex Mobility. Arun brings deep expertise from the clean mobility space and aims to scale the company and enhance customer experience in the B2B electric mobility sector. Ankit Grover has been appointed as the Chief Business Officer, who will drive revenue growth by deepening enterprise partnerships and expanding corporate client engagements.
Refex Mobility is focused on consolidating operations in existing Tier-1 markets such as Chennai, Bengaluru, Mumbai, and Hyderabad before expanding further. The company seeks to be synonymous with reliability and quality in the corporate EV mobility space, leveraging AI and technology for fleet scheduling, demand forecasting, and charging optimization while focusing on operational synergies and profitability.
With the brand promise of "Refex = Reliable Fleet. Exceptional Experience," Refex Mobility is reimagining what responsible mobility means for India. The company is committed to raising the bar across all dimensions of urban mobility, providing a fleet-first mobility platform focused on delivering reliable, safe, and sustainable rides through sustainable-fuel vehicles.
Sasi A, Meet Goradia, and Sachin Navtosh Jha continue to ensure continuity, institutional depth, and sharp operational execution at Refex Mobility. The company's refreshed mission and strategic shift are reflected in its vibrant new brand identity, including a redesigned logo, modern app icon, and vehicle decals.
For more details, please visit www.refexmobility.com.
[1] Refex Mobility Appoints Anirudh Arun as CEO (link)
[2] Refex Mobility Announces Appointment of Ankit Grover as Chief Business Officer (link)
[3] Refex Mobility Rebrands as a Fleet-First Mobility Platform (link)
[4] Anirudh Arun: A Visionary Leader in the Clean Mobility Space (link)
- Refex Mobility, under the leadership of CEO Anirudh Arun, aims to deliver reliable, safe, and socially conscious electric mobility at scale, focusing on sustainability and technology.
- With the appointment of Ankit Grover as Chief Business Officer, Refex Mobility seeks to drive revenue growth and expand corporate client engagements, while maintaining its commitment to responsible mobility and culture.
- The rebranding of Refex Mobility as a fleet-first mobility platform underscores its dedication to technology-driven solutions, aiming to set new benchmarks in transportation and create a more sustainable industry.
- As a visionary leader in the clean mobility space, Anirudh Arun is focused on scaling the company, leveraging technology and finance to enhance customer experience and drive profitability, all while maintaining a focus on social responsibility and sustainable transportation.
