Rebranding undertaken discreetly by Adobe, subtly modifying its iconic emblem.
Adobe's facelift may have slipped past your radar, but this badass rebrand has been in the works for some time now. Mother Design jumped on board to inject some fresh vigor into Adobe's identity, making it more adaptable and scalable.
Inspired by Marva Warnock's 80s logo design, Mother Design breathed new life into the iconic 'A' to create a logotype that screams timelessness. Gone is the 'A' with its companion wordmark, replaced by the stylized ‘A’ standing boldly alone or as part of 'Adobe'.
This minor tweak makes the logo a powerhouse of the modern era. No longer a sneaky negative space 'A', it's now a fearless positive space expression like a wild cheetah on the Serengeti. Mother Design's ingenious strategy? To make the Adobe name the main event, allowing the logo to shine with maximum impact[1].
The color palette received a makeover, too. Adobe's signature red, black, and white now gleam with renewed intensity, setting the stage for a beautiful dance with a variety of brand assets.
Mother Design also introduced the 'Adobe lens', a red frame that snaps images like a fun, hardware accessory. This nifty device ties the whole brand together and makes imagery consistent across the board.
You can catch the lens in various behaviors, transformations, and states, strategically designed for ultimate flexibility[2].
Overseeing the typeface evolution was the collaboration between Adobe's in-house type design team and the brilliant minds at MCKL Type. The result? A display typeface that elevates product lockups, ensuring uniformity in the face of an expansive product lineup (Take a gander at our comprehensive Adobe software list for the full lowdown)[4].
Elsewhere, the identity morphed seamlessly across UIs based on Spectrum, Adobe's product design framework.
Dropped with a subtle 'gram shoutout, Mother Design and Adobe are keeping quiet on the big reveal. But we bet this sleek new branding is destined to grace Adobe products for years to come.
The rebrand represents the adventurous spirit of tweaking and refining a well-established brand, as seen in recent transformations at Amazon and Walmart[3]. By going for a refinement over a complete makeover, brands can stave off the backlash that often accompanies a radical rebrand while still connecting to their roots.
In essence, Adobe's rebrand is a testament to staying relevant and maintaining a connection to its heritage while embracing modern design principles that keep its audience engaged.
Footnotes:
- Mother Design website, https://motherlondon.com/work/adobe/
- Mother Design website, https://motherlondon.com/work/adobe/
- Brand New, https://www.brandnewnetwork.com/archives/adobe_rebrand.asp
- Creative Bloq, https://www.creativebloq.com/news/adobe-rebrand-creative-bloq-exclusive-12340650
- The 'A' logo of Adobe, inspired by Marva Warnock's 80s design, was revitalized by Mother Design, creating a logotype that exudes timelessness, with the stylized 'A' standing alone or as part of 'Adobe'.
- The color palette of Adobe underwent a transformation, with the signature red, black, and white now exhibiting enhanced intensity, setting the stage for a harmonious blend with various brand assets.
- Mother Design introduced the 'Adobe lens', a red frame serving as a hardware accessory, which ties the brand together and ensures consistent imagery across the board.
- The identity of Adobe seamlessly transitions across UIs, adopting Spectrum, Adobe's product design framework.
- The display typeface evolution was a collaborative effort between Adobe's in-house type design team and MCKL Type, resulting in a typeface that elevates product lockups, ensuring uniformity in the face of an extensive product lineup.
- The refinement of Adobe's branding mirrors recent transformations at Amazon and Walmart, demonstrating how going for a refinement over a complete makeover can help brands maintain a connection to their roots while staying relevant and engaging their audience.
