Quick explanation: The rapid expansion of e-commerce platforms in the year 2025
In today's global market, e-commerce businesses are striving to reach a wider audience and increase sales. One key strategy that is proving to be effective is website localization, a process that tailors a website to the language, culture, and preferences of a specific market.
According to recent statistics, worldwide retail e-commerce sales were $5.8 trillion in 2023, and this figure is projected to reach $7.9 trillion by 2027 [1][3]. Notably, 73% of global shoppers prefer to buy from websites that offer content in their native language [2]. Localized websites can increase conversion rates by 70% compared to non-localized versions [1]. In 2025, localization is a necessity for e-commerce businesses to avoid losing market share to competitors who do adapt to local languages and cultures [4].
Enter VerboLabs, a translation company specializing in website localization services for businesses with multi-language customer bases. VerboLabs can help businesses tap into emerging markets without language or cultural barriers. For instance, an e-commerce store selling beauty products can benefit from VerboLabs' localization services by having prices displayed in EUR, product descriptions in French with local beauty terminology, and shipping information that matches French postal systems and expectations [5].
Website localization significantly boosts e-commerce sales growth and international reach by creating a seamless, culturally relevant shopping experience that meets local buyers’ expectations for language, currency, payment methods, shipping, and customer support. This reduces friction, builds trust, increases conversion rates, and fosters brand loyalty. Localization also enhances global SEO performance and deepens cultural engagement, which collectively expand market presence and drive export growth and business resilience [1][3][5].
Key impacts of website localization on e-commerce include:
- Sales Growth: Localized user experiences reduce barriers in the buying process, leading to longer site visits, higher trust, and increased purchase conversion [1][3].
- International Reach: Providing content and services in a buyer's native language and context increases accessibility and appeal to global audiences, enabling market expansion [1][4].
- Brand Growth: Localization signals commitment to and understanding of local markets, enhancing credibility and distinguishing a brand from competitors with generic offerings [1][5].
- Customer Loyalty: Post-sale services in the customer’s language and culturally appropriate marketing increase repeat business and build strong consumer relationships [5].
VerboLabs can assist in this process by providing high-quality translation and localization services that ensure accuracy, cultural relevance, and technical precision across diverse languages and markets. They emphasize culturally nuanced and precise translations adapted to local contexts, quality assurance and data security, integration of AI technologies to handle complex, large-scale projects efficiently, expertise in maintaining consistent brand identity across languages, and proven success in increasing engagement rates and reducing errors in localized communications, which translate to more effective e-commerce experiences [2].
VerboLabs employs native speakers with deep knowledge of cultural nuances and industry-specific terms as translators. They have localized hundreds of e-commerce sites, helping brands scale in various regions like Asia, Europe, the Middle East, etc. VerboLabs can help businesses expand their e-commerce store worldwide. Localization with VerboLabs can lead to higher trust, better conversions, and stronger repeat business. VerboLabs helps businesses win the localization game by transforming their e-commerce store into a native experience for every market they target.
VerboLabs handles complex CMS integrations, multilingual SEO optimization, right-to-left (RTL) language formatting, and localized payment gateway setups. Localization adapts content, design, currency, units, payment methods, and cultural references to suit a specific market. Boosted SEO rankings can be achieved in each target market through localized keywords and metadata with VerboLabs.
In conclusion, website localization is a crucial strategy for e-commerce businesses aiming to expand their reach and increase sales. VerboLabs offers high-quality translation and localization services that cater to the specific needs of businesses operating in various industries and markets. By partnering with VerboLabs, businesses can create a localized e-commerce experience that resonates with international customers, facilitates smoother transactions, and ultimately drives global sales growth and market expansion.
[1] Statista (2023) Worldwide e-commerce sales 2014-2025. Retrieved from https://www.statista.com/statistics/278414/worldwide-retail-e-commerce-sales/
[2] VerboLabs (2023) Case studies. Retrieved from https://verbolabs.com/case-studies/
[3] Common Sense Advisory (2021) Can't read, won't buy: 2021 report on global online shoppers. Retrieved from https://commonsenseadvisory.com/research-reports/cant-read-wont-buy-2021-report-on-global-online-shoppers/
[4] Google (2021) The power of local in a digital world. Retrieved from https://www.thinkwithgoogle.com/intl/en-gb/marketing-resources/data-trends/the-power-of-local-in-a-digital-world/
[5] VerboLabs (2023) Services. Retrieved from https://verbolabs.com/services/
- E-commerce stores can leverage technology, specifically website localization services from companies like VerboLabs, to break language and cultural barriers, expand into new markets, and increase sales.
- By providing localized content, e-commerce businesses can create a seamless, culturally relevant shopping experience, which not only reduces friction but also builds trust, increases conversion rates, and fosters brand loyalty, demonstrating the power of technology in shaping global commerce.
