Purchasers now have the option to acquire an iPhone for a cost of $2,000
Apple Unveils New iPhone Lineup: Introducing the iPhone 17
Apple has officially launched its latest iPhone series, the iPhone 17, on September 9 at its campus in Cupertino, California. The lineup includes four models: the iPhone 17, 17 Pro, iPhone Air, and the top-of-the-line iPhone 17 Pro Max.
The Pro models in the new lineup stand out with better performance, extended battery life, and increased storage options. Apple's new A17 Bionic chip powers these devices, while an updated design allows for better heat dissipation. This results in a smoother and faster user experience.
The iPhone 17 Pro Max, priced at $2,000 for the 2TB storage variant, is the first iPhone to offer a 2TB storage option, making it one of the most expensive phones on the market. This high-end model is available for purchase in Apple Stores and online worldwide, starting from September 19, 2025.
Samsung's Galaxy S25 Ultra and Google's Pixel 10 Pro XL top out at 1TB of storage, making the 2TB option offered by the iPhone 17 Pro Max a significant leap. In fact, 2TB is considered a lot of storage, even for a laptop, according to Josh Lowitz, an analyst for Consumer Intelligence Research Partners.
The Pro models also include a redesigned back panel and a camera with a longer zoom, making them attractive choices for content creators and video editors. The increased storage capacity is also indicative of this marketing strategy.
Angelo Zino, senior vice president at investment research firm CFRA, expects the price boost to be driven by demand for the iPhone Air, which is $100 more expensive than last year's iPhone 16 Plus.
Despite the price increase, Apple's new iPhones are expected to modestly raise the product's average selling price. According to Wedbush Securities analyst Dan Ives, iPhone preorders will increase 5-10% compared to last year.
However, according to Ives, about 20% of global iPhone owners haven't upgraded in the past four years. This could potentially present a challenge for Apple in terms of consumer adoption.
Interestingly, the iPhone launch event was filmed on an iPhone 17 Pro, according to Apple, showcasing the device's capabilities even before its official release.
It's worth noting that 55% of phone shoppers in the United States buy their device through an installment plan, indicating a shift towards more accessible and flexible payment options for high-end devices like the new iPhone lineup.
In conclusion, Apple's new iPhone 17 lineup offers improved performance, extended battery life, and increased storage options, making it an attractive choice for content creators and video editors. Despite the price increase, the new iPhones are expected to see a rise in preorders and average selling price. However, the challenge of attracting upgrades from long-time iPhone users remains.
