Publicis Groupe Expanding LePub Globally, Commencing with New York Operations
Global Expansion: Here comes the big news – Publicis Groupe is scaling up its boutique agency network, LePub, across the globe, marking its debut in the United States.
LePub is about to level up, expanding its footprint beyond Amsterdam, Johannesburg, Milan, Mexico City, Rome, São Paulo, and Singapore. It all kicks off in New York, with offices in Bogota, Dubai, and London coming in by 2025.
The Founding Partners: When LePub's New York office opens on January 1, Barilla and Heineken are set to join the party as founding clients. A newly appointed leadership team, reporting to LePub global CEO Bruno Bertelli and Publicis Creative U.S. CEO Susie Nam, will take the reins.
Leadership Squad: The New York office's president will be Lea Mastroberti, previously head of account management at Accenture Song, with a stint at Droga5 under her belt. Meanwhile, Katy Alonzo, CSO at Publicis sibling agency Le Truc, steps up as CSO for LePub New York.
It's all systems go as Publicis Groupe gives LePub the green light to take the creative world by storm! With its innovative approach and a growing network, LePub shows no signs of slowing down. Keep an eye out for more updates on this exciting expansion!
- The newly appointed leadership team for LePub's New York office will report to both LePub global CEO Bruno Bertelli and Publicis Creative U.S. CEO Susie Nam.
- Lea Mastroberti, formerly the head of account management at Accenture Song with a previous stint at Droga5, will be the president of LePub's New York office.
- Katy Alonzo, who served as CSO at Publicis sibling agency Le Truc, has been appointed as the CSO for LePub New York.
- As a part of its global expansion, Publicis Groupe has given LePub the finance and resources to take its innovative business model in technology, advertising, and marketing to new markets, beginning with New York, followed by Bogota, Dubai, and London by 2025.
