Prada's Milan A/W 2025 Show Returns to Humanity with 'Unbroken Intuitions'
Prada's Milan A/W 2025 menswear show, co-creative directed by Miuccia Prada and Raf Simons, presented a striking set designed in collaboration with AMO. The show, titled 'Unbroken Intuitions', explored contrasts and human instincts, marking a return to passion and romance after a season focused on artificial intelligence.
The set itself was an 'exploration of contrast', featuring a scaffolding structure with guests spread over two floors. This industrial backdrop was softened by an art nouveau carpet pattern, creating an intriguing tension. Catherine Martin, the renowned costume designer known for her work with Baz Luhrmann, was inspired by this contrast for her film 'Prada', where Miuccia Prada and Raf Simons designed the costumes.
The collection reflected this contrast, combining softness and romance with raw, primitive elements. Floral motifs and washed-out plaids were paired with slashed sweaters and cowboy boots, nodding to Americana. Prada, known for transforming familiar garments and the show space, delivered a collection that was both intimate and instinctual.
The Milan A/W 2025 Prada menswear show, with its evocative set and 'Unbroken Intuitions' collection, signalled a shift towards humanity, passion, and romance. Miuccia Prada and Raf Simons, with their collaboration with AMO and Catherine Martin, have once again reimagined the familiar, creating a powerful statement on the human experience.
