"Pivotal occasion marked not only for the creator himself, but for the realm of music industry": AI innovator seals contract with Hallwood Media in a landmark agreement
In a groundbreaking move, independent record company Hallwood Media has signed Imoliver, a human producer who uses the AI platform Suno, marking a potential shift in the music industry's approach to artificial intelligence (AI) technology.
Imoliver, the most streamed 'creator' on Suno, is known for crafting "lush sonic landscapes" that have captivated audiences worldwide. The signing of Imoliver by Hallwood Media and the subsequent partnership with Suno could signal a new direction for the music industry, as it embraces fresh ideas and ways of creating.
Mikey Shulam, CEO of Suno, expressed his excitement about the signing: "This is a milestone not just for Imoliver, but for the future of music." Shulam believes that new creators emerging from new platforms like Suno will shape the industry's future.
The music industry heavyweights, Universal Music, Warners, and Sony, have sued AI platforms Suno and Udio for copyright infringement. This lawsuit highlights ongoing concerns within the industry about AI platforms and copyrights. However, it's important to note that works created solely by AI, even when prompted by humans, are generally not eligible for copyright protection. For AI-generated works to receive copyright protection, they must include sufficient human creative input.
Neil Jacobson, the founder of Hallwood Media and a former president of Geffen, stated that Imoliver represents the future of the music industry. The signing of Imoliver by an independent record company like Hallwood Media confers industry legitimacy on the Suno platform.
Hallwood Media plans to release a single by Imoliver, titled "Stone," on August 8, followed by an album on October 24. Both the single and album will be released on all platforms.
The partnership between Suno and SoundLabs, which offers AI technology to its roster of artists, indicates a further potential shift in the music industry's approach to AI. The boundaries of artistry, according to Shulam, are ever expanding, and the music industry is no exception.
As the legal landscape surrounding AI-generated music evolves, it's clear that the future of music will be more vast and more inclusive, welcoming creators like Imoliver who push the boundaries of what's possible. With the signing of Imoliver, Hallwood Media is at the forefront of this exciting new chapter in the music industry.
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[5] Thaler, S. (2019). Copyright Registration for Creative Machine's Works. Retrieved from https://www.creativitymachine.ai/copyright-registration/
Artificial-intelligence technology, through platforms like Suno, is leading the way in shaping the future of music, as evidenced by the signing of Imoliver, an AI-assisted producer, by Hallwood Media. The emergence of AI-generated entertainment in the music industry could potentially redefine the traditional boundaries of artistry.
The signing of Imoliver by Hallwood Media could signify a significant shift in the music industry’s use of artificial intelligence, with the potential for more AI-driven artists to emerge on various platforms.
