Philippines introduces its inaugural mobile service, exclusively designed for Generation Z, through an app platform.
Smart Communications Inc., one of the leading telco providers in the Philippines, has launched a new mobile brand, KiQ, aimed at tech-savvy Gen Z consumers. The brand offers a unique, digital-first experience that prioritizes control, flexibility, and convenience in mobile services.
A Seamless, Digital-First Experience
KiQ is a fully app-based service, allowing users to manage their mobile plans entirely through the KiQ app. This means no physical SIM cards are needed, as eSIM activation can be done without QR codes. The app also supports a unique slider interface, enabling subscribers to customize their data allocation according to their lifestyle.
Personalized Plan Creation
Subscribers can create their own personalized mobile plans with KiQ. They can choose whether to include calls and texts, opt for a data-only plan, and set the plan validity period (e.g., weekly or monthly). Moreover, users can even select their own easy-to-remember phone number directly in the app.
Prioritized Network Access and Modern Technology
KiQ users will enjoy prioritized connectivity in high-traffic areas like concerts, malls, and city centers, ensuring faster browsing, streaming, and more reliable connections even during peak times. The brand runs on a separate, cloud-based platform distinct from Smart’s legacy systems, allowing for simplified data offers, better value, and an enhanced user experience.
Revolutionizing Mobile Services in the Philippines
With its innovative features, KiQ aims to capture the growing economic influence of Filipino Gen Z users and revolutionize how mobile services are consumed in the Philippines. The branding, user interface, and flexibility cater specifically to tech-savvy Gen Z consumers who value control, flexibility, and digital convenience in their mobile experience.
Affordable eSIM Purchase
eSIMs are available for only PhP 99, making it easy and quick to start using the service without physical SIM cards. This affordable price point is expected to attract a large number of Gen Z subscribers who are always on the go and value convenience.
In a PR statement, Alfredo S. Panlilio, President and CEO of Smart, described KiQ as a game-changer in the telco industry. He invited Filipino Gen Zs to take control, express themselves, and embrace mobile freedom with KiQ.
KiQ is among the few of its kind worldwide, marking a significant step forward in the digital transformation of the Philippine telco industry. With its launch, Smart continues to demonstrate its commitment to providing innovative, customer-centric solutions that meet the evolving needs of its customers.
Users can personalize their mobile plans with KiQ, choosing between data-only, call-and-text plans, and setting the validity period according to their lifestyle. The unique digital-first experience of KiQ prioritizes technology, offering eSIMs, app management, and a cloud-based platform that provides faster connections, smooth data offers, and an enhanced user experience.
