Peerless-AV Names Tristan Yates Regional Director, Midwest and West
Peerless-AV has appointed Dorian Yates as Regional Director, Midwest and West. Yates brings extensive experience and a strong focus on dvLED, particularly the new Gen III Connect series, to the role.
Yates will oversee the western regions of the United States and Western Canada. His primary goal is to re-establish Peerless-AV as the go-to choice for specifying dvLED or digital signage projects within his first year.
Yates was drawn to Peerless-AV due to its strong brand and expertise in dvLED. Despite a thorough search, details about his previous role as a Regional Sales Manager remain unclear.
Dorian Yates joins Peerless-AV with a clear vision and decades of experience. His focus on dvLED and strategic approach to national accounts are expected to strengthen the company's position in the Midwest states and West.
