Partnership Formed Between TrueLayer and Tebex for Bank Payments in Gaming Sector
TrueLayer's innovative Pay by Bank technology has made its debut in the video gaming industry, partnering with Tebex to revolutionise payment experiences for gamers and game developers. This partnership is set to redefine the landscape of gaming monetisation, offering faster, cheaper, and more secure payment options.
Faster and More Convenient Payments
With TrueLayer’s Pay by Bank, gamers can now make purchases quickly and securely, bypassing traditional card networks. Integrating this technology with Tebex—an e-commerce platform popular for monetising gaming servers and virtual goods—allows for seamless, direct bank-to-bank payments. This reduces friction in the payment process, leading to faster checkout experiences and potentially higher conversion rates.
Lower Transaction Costs
Bank transfers facilitated by TrueLayer typically attract lower fees than card payments or third-party wallets. For Tebex merchants, which include game developers and server operators, this means cost savings on transaction fees, improving profitability or allowing competitive pricing.
Enhanced Payment Security and Compliance
TrueLayer uses open banking infrastructure compliant with PSD2 regulations across Europe, ensuring secure and regulated access to banking data. This provides Tebex merchants and gamers with greater trust in payment security, reducing fraud risk and chargebacks common with card payments.
Improved Global Reach and Access
Through TrueLayer’s connectivity to multiple banks across different countries, Tebex can offer a wider range of payment options to gamers worldwide. This inclusivity is crucial in the gaming industry, where communities are global and diverse, helping Tebex merchants expand their customer base.
Seamless Integration into Gaming Ecosystems
The partnership streamlines payment workflows directly within gaming environments or related storefronts. This improves the overall user experience by keeping gamers engaged within the ecosystem without redirecting them through multiple payment steps or third-party sites.
A New Era for Gaming Payments
Liam Wiltshire, head of payments and compliance at Tebex, commented that this partnership will remove friction, slash fees, and help studios and creators get paid faster and more securely. Tebex, the gold standard for game monetization, is partnering with TrueLayer to help power the next chapter of growth for their creators.
This is TrueLayer's first client in the video gaming industry. The partnership is significant for the industry, as traditional payment methods struggle with issues such as card failures, chargebacks, and hidden fees. Tebex is the infrastructure behind the micro-transaction economies of successful gaming companies like Wynncraft, Hypixel, and Rockstar Studio's FiveM role playing servers.
Expanding Horizons
In addition to Tebex, BR-DGE has also teamed up with TrueLayer to add Pay by Bank. Ben Morris, TrueLayer’s commercial lead, stated that gaming is a cultural force and a commerce juggernaut, making it a perfect fit for Pay by Bank. The global gaming industry spent $187.7 billion in 2024 and is expected to reach $213.3 billion in 2027, providing ample opportunities for growth and innovation.
Every payment made through TrueLayer's Pay by Bank is bank-authenticated and SCA-compliant by design, reducing fraud. Players can pay directly from their bank using TrueLayer's Pay by Bank solution with no card fees, chargebacks, or redirects. This integration will ensure studios and creators get paid faster and more securely, while providing gamers with a fast, safe, and convenient way to pay. Tebex processes over $1 billion in global sales and supports over 30,000 creators, making this partnership a significant step forward for the gaming industry.
- TrueLayer's Pay by Bank, integrated with Tebex, allows gamers to make faster, safer, and more secure payments by bypassing traditional card networks and facilitating direct bank-to-bank transactions.
- With lower transaction costs associated with bank transfers compared to card payments or third-party wallets, Tebex merchants, including game developers and server operators, can enjoy cost savings on fees, resulting in improved profitability or competitive pricing.
- TrueLayer, using open banking infrastructure compliant with PSD2 regulations, guarantees secure and regulated access to banking data, reducing fraud risk and chargebacks common with card payments, thereby providing Tebex merchants and gamers with greater trust in payment security.
- By connecting to multiple banks across different countries, this partnership allows Tebex to offer a wider range of payment options to gamers worldwide, improving inclusivity and helping Tebex merchants expand their customer base in the global gaming industry.
