NielsenIQ Rebrands as NIQ, Unveils New Mission
NielsenIQ, a leading consumer intelligence company, has unveiled a new brand identity as NIQ. The rebranding reflects the company's transformation and commitment to comprehensive consumer understanding.
Founded in 1923, NIQ was originally known as Nielsen and later became NielsenIQ after being acquired by Advent International. The new brand identity, launched in 2023, signifies NIQ's leadership in omnicanal consumer intelligence and its dedication to solving industry news.
NIQ's new mission is to 'Show the world what people want'. With a presence in over 100 countries, the company offers an advanced business intelligence platform that integrates predictive analyses. This platform aims to provide a 'Full View' of consumer purchasing behavior worldwide, revealing new growth opportunities for businesses.
NIQ's rebranding is a testament to its evolution and commitment to comprehensive consumer understanding. The new identity, with its revised company name, logo, colors, and mission, reflects NIQ's leadership in the industry and its promise to deliver the most comprehensive and clear understanding of consumer purchasing behavior worldwide.
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