Newport business, Steinhauser, obtains its initial hybrid press, augmenting its digital printing abilities
Steinhauser Inc. Acquires Mark Andy Digital Series HD Press for Enhanced Hybrid Label Printing
Steinhauser Inc., a woman-owned label printing company based in Newport, has made a significant investment by acquiring the Mark Andy Digital Series HD, its first hybrid press. This move is intended to ensure the company delivers exceptional quality and service for years to come, as well as to strengthen partnerships and stay ahead in a competitive market.
Established in 1905, Steinhauser Inc. specializes in custom pressure-sensitive and shrink sleeve labels, providing printing solutions for the beverage, household, personal care, and spirits markets. The company's CEO, Tara Halpin, expressed that the acquisition was strategic, aiming to make Steinhauser more agile in responding to its customers' ever-changing label needs.
The Mark Andy Digital Series HD (DSHD) press is a hybrid inkjet/flexo press that delivers high-speed, high-quality label production with a new benchmark in the industry. It combines digital and traditional flexographic printing capabilities, enabling versatile and efficient hybrid label printing.
Key capabilities and benefits include high-speed label production maintaining excellent print quality via inkjet and flexo technology integration. The press offers the flexibility of digital printing, allowing short runs and variable data printing, combined with the cost-effectiveness and color consistency of traditional flexo printing. It can handle diverse label applications, offering production flexibility suited for modern label converters like Steinhauser Inc.
The hybrid nature of the DSHD allows optimized production time and cost, improving efficiency and expanding the range of label printing solutions available. Rod Baehner, VP of operations at Steinhauser, stated that the company was strategic in selecting the Mark Andy Digital Series HD Highspeed 1200 press.
Steinhauser Inc. expects significant productivity gains by level loading its flexo workload and utilizing the hybrid capabilities of the Mark Andy Digital Series HD for lower volume flexo PSL and shrink sleeve orders. The acquisition of the DSHD is expected to elevate Steinhauser's current digital label portfolio and open future digital opportunities.
With this investment, Steinhauser Inc. continues to cement its position as a leader in the label printing industry, providing high-quality, diverse labels efficiently, blending cutting-edge digital inkjet with established flexographic printing for enhanced performance and flexibility in hybrid label printing. You can visit steinhauserinc.com to learn more about Steinhauser Inc. and its services.
[1] Mark Andy Inc. (2021). Mark Andy Digital Series HD. Retrieved from https://www.markandy.com/products/digital/mark-andy-digital-series-hd
[2] Steinhauser Inc. (2021). About Us. Retrieved from https://www.steinhauserinc.com/about-us
[3] Steinhauser Inc. (2021). Markets. Retrieved from https://www.steinhauserinc.com/markets
[4] Mark Andy Inc. (2021). Mark Andy Digital Series HD: Hybrid Flexo/Inkjet. Retrieved from https://www.markandy.com/products/digital/mark-andy-digital-series-hd-hybrid
[5] Label & Narrow Web (2021). Steinhauser Inc. Acquires Mark Andy Digital Series HD. Retrieved from https://www.labelandnarrowweb.com/news/steinhauser-inc-acquires-mark-andy-digital-series-hd
- The acquisition of the Mark Andy Digital Series HD Highspeed 1200 press by Steinhauser Inc. is a strategic move aimed at entering the manufacturing landscape of hybrid label printing, which has strong implications in various industries such as finance, technology, and marketing, given the press' versatile capabilities and high-production quality.
- With the incorporation of advanced technology like the Mark Andy Digital Series HD press into its operations, Steinhauser Inc. intends to strengthen its position in the election campaign financing arena by providing unique, high-quality label printing services tailored to political campaigns, further promoting its services as a leader in the label printing industry.
