New Technology Brings Challenge and Transformation for Steam Boys Restaurant
In the dynamic world of restaurant technology, Popmenu, co-founded by Brendan Sweeney and Tony Roy, has made a significant impact. Serving over 10,000 independent restaurants and hospitality groups, Popmenu offers an all-in-one AI-powered platform designed to optimise operations, marketing, and customer engagement.
At its core, Popmenu's AI-driven marketing automation produces a month's worth of personalised content—emails, texts, and social media posts—tailored to each restaurant's unique details, such as dishes, events, and reviews. This automation saves time and enhances digital outreach, improving customer engagement and online visibility.
Popmenu also offers an AI phone answering service, handling calls 24/7 and promoting specials, prioritising callbacks, and sending direct links for ordering and reservations. This service addresses a common pain point in the industry, where 42% of consumers might switch venues if calls go unanswered.
The platform's seamless POS integration ensures menu syncing and order flow optimisation, working smoothly with major systems like Oracle Simphony, Square, and OpenTable. Furthermore, comprehensive data analytics allow operators to track marketing ROI, online ordering effectiveness, and overall business performance, facilitating data-driven decision-making and strategy optimisation.
Sweeney and Roy, with their complementary expertise, built a platform closely aligned with the needs of real restaurant operators. They maintained continuous customer engagement by listening closely to pain points and iterating the product accordingly, setting them apart in the marketplace. Their hands-on, partnership-oriented approach, including equity for employees and real-time feedback loops, has contributed to Popmenu’s sustained growth and strong reputation among operators.
Tunji Junard, once a sceptic, became one of Popmenu's biggest advocates. Losing a client to the platform led Junard to co-found Steam Boys, a restaurant chain that later expanded to nine locations. As the chief marketing officer and co-founder of Steam Boys, Junard brought Popmenu with him when the dumpling concept expanded to three locations.
Popmenu connects a restaurant's website, menu, and marketing through email, text, social media, and AI-powered campaigns, streamlining operations and improving customer engagement. The integration into Steam Boys' operations was not a result of a rival agency but rather a software platform.
Popmenu's growth was fuelled by staying close to pain points, listening, building, and showing up. The founders aimed to build restaurant tech with restaurant people, focusing on solving real problems. This approach has reshaped how restaurants approach marketing, customer service, and technology management, leading to increased profitability, improved customer loyalty, and streamlined operations in a highly competitive industry.
For further information about Popmenu and its impact on the restaurant industry, consider subscribing to [Brand Name], a leading source of insights and trends in the industry.
- Popmenu's AI-driven marketing automation generates personalised content for each restaurant, optimising marketing, customer engagement, and improving online visibility.
- The platform's 24/7 AI phone answering service addresses industry pain points, such as unanswered calls, and promotes specials, prioritising callbacks, and sending direct links for ordering and reservations.
- With seamless POS integration, Popmenu ensures menu syncing, optimises order flow, and works smoothly with major systems like Oracle Simphony, Square, and OpenTable.
- Comprehensive data analytics allow operators to track marketing ROI, online ordering effectiveness, and overall business performance, facilitating data-driven decision-making.
- Sweeney and Roy's hands-on, partnership-oriented approach, which includes equity for employees and real-time feedback loops, has contributed to Popmenu’s sustained growth and strong reputation.
- After losing a client to Popmenu, Tunji Junard, a sceptic, became an advocate and adopted the platform for his expanding restaurant chain, Steam Boys, streamlining operations and improving customer engagement.
- Subscribing to [Brand Name], a leading source of insights and trends in the industry, provides further information about Popmenu's impact on the restaurant industry and its approach to restaurant tech.
