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Stepping into the whirlwind of Mumbai, a pulsating city that swallows you whole, I found myself at the World Audio Visual and Entertainment Summit (WAVES) - more than just a journalist covering an event, but a dreamer caught up in a revolution.

Aida Haidar.

Mumbai, ain't just a city- it's a pulse, a throbbing heart drenched in color, chaos, and creativity. It doesn't merely welcome you, no siree. It absorbs you.

Over a few unforgettable days, I tread through the hum of the summit, standing a stone's throw from Indian cinematic icons like Shah Rukh Khan and Mithun Chakraborty. These aren't mere actors, they're architects of emotions, whose silver-screen worlds were once flickering on Kazakh TV screens, etching their names into the dreams of millions, me included.

But it wasn't merely the star-dust that left me agape. It was a line dropped by India's Prime Minister Narendra Modi, as he inaugurated the summit: "The screen size may shrink, but the scope expands."

A simple observation perhaps, but it held profound truth. In the age of smartphones and streaming, the power to influence hearts and minds has never been more accessible - or more electrifying.

Modi urged creators worldwide to "dream big and tell your story," encouraging investors to "invest not just in platforms, but in people." He emphasized that creativity isn't a luxury, it's a force. And India, brimming with rich cultural heritage and fearless storytelling, invests heavily in it. The country aims to grow its creative market to $50 billion by 2029.

As I stood amidst India's creative bloom, I couldn't help but wonder, what about Kazakhstan?

We've got stories that span past the steppe. We've got poets, painters, visionaries, musicians. We've got cinematic potential, roots run deep, and energy scratching at the city's walls. And yet, our creative sector slumbers, barely stirred.

The Creative Economy Outlook 2024 by the UN Trade and Development estimates Global creative services exports hit a stunning $1.4 trillion in 2022, a jump of 29% since 2017. Creative goods rose to $713 billion, climbing 19%. This ain't small-time economics, this is the future.

Kazakhstan it seems, has woken up, stepping into the spotlight. But I argue, our progress should be more than a footnote in policy. It must evolve into a national strategy. Creativity isn't solely about self-expression. It's about diplomacy, economy, and human connection. The WAVES summit- a gathering of ministers, artists, and thinkers- showed me exactly what's achievable when creativity becomes a country's trademark.

Like India, Kazakhstan shelters a kaleidoscope of cultures, traditions, and languages. We've got flavors- literal and metaphorical- that can ensnare global audiences, if only we've the guts to show them our strengths. India's example reminds me the world doesn't need us to mimic others; it needs us to be ourselves- loud, proud, and purposeful.

As I watched a performance tracing the history and mythology of Indian civilization, I beheld a nation that doesn't shy from complexity- instead, it celebrates it. And in that celebration, it finds strength. That's the kind of vision we must cultivate here.

We must erect platforms for storytelling and bolster our filmmakers, designers, musicians, animators, and digital creators. Our young people deserve to believe that their imagination holds value, not just as a hobby, but as a vocation and a contribution to the nation's progress.

India's message is clear: when you tell your story, the world listens. And when you invest in creativity, you invest in peace, identity, and shared humanity.

So, thank you, India, for this reminder- this wave I'm determined to bring back to Kazakhstan. Let us ride it together.

  1. The city of Mumbai, a pulsating mass of color, chaos, and creativity, immerses you entirely.
  2. At the World Audio Visual and Entertainment Summit (WAVES), I found myself no longer merely a journalist, but a dreamer amidst a revolution.
  3. Shah Rukh Khan and Mithun Chakraborty, two Indian cinematic icons, are not just actors, but architects of emotions.
  4. The silver-screen worlds of these legends were once a source of inspiration for millions, including myself.
  5. Narendra Modi, India's Prime Minister, urged creators worldwide to dream big and tell their stories.
  6. He encouraged investors to invest not just in platforms, but in people, emphasizing that creativity isn't a luxury, but a force.
  7. India aims to grow its creative market to $50 billion by 2029, highlighting the importance it places on creativity.
  8. I pondered over the potential of Kazakhstan's creative sector, despite its seemingly dormant state.
  9. In 2022, Global creative services exports reached $1.4 trillion, with creative goods worth $713 billion.
  10. This isn't insignificant; rather, it's a reflection of the future.
  11. Kazakhstan, too, is stepping into the limelight, but its progress should extend beyond a footnote in policy.
  12. Creativity isn't solely about self-expression; it's about diplomacy, economy, and human connection.
  13. WAVES, a gathering of ministers, artists, and thinkers, demonstrated what's achievable when creativity becomes a nation's trademark.
  14. Kazakhstan, with its rich cultural heritage and diverse traditions, has the potential to captivate global audiences.
  15. We must create platforms for storytelling and support our filmmakers, designers, musicians, animators, and digital creators.
  16. Our young people must believe that their imagination holds value, not just as a hobby, but as a vocation and a contribution to the nation's progress.
  17. India's investment in creativity underscores the power of storytelling and its role in peace, identity, and shared humanity.
  18. I left India determined to bring this wave of inspiration back to Kazakhstan.
  19. Let's ride this wave together to cultivate a vision of complexity and celebration, finding strength in our diversity.
  20. The future of Kazakhstan's creative sector is not about mimicking others; it's about being ourselves- loud, proud, and purposeful.
  21. At the WAVES summit, I witnessed a performance that celebrated the history and mythology of Indian civilization.
  22. This celebration of complexity embedded India with strength, a vision we must cultivate in Kazakhstan.
  23. The finance industry can play a significant role in supporting the growth of the creative sector in Kazakhstan.
  24. Interior design, too, has a part to play in creating spaces that foster creativity and inspire innovation.
  25. Cooking and lifestyle, transforming houses into homes, contribute to this holistic approach to creativity.
  26. Outdoor living, fashion and beauty, food and drink, and dining all intertwine to form an exciting tapestry of creative expression.
  27. Real estate and the stock market can significantly influence the growth of the creative sector, including the development of places for creative expression.
  28. Saving, debt management, and budgeting are essential skills for anyone pursuing a creative career, ensuring financial stability and longevity.
  29. Gardening and sustainable living are crucial elements in promoting a harmonious relationship between humans and nature, a crucial aspect of creative expression in today's world.
  30. Technology, artificial intelligence, healthy cooking, relationships, pets, deals and discounts, travel, education and self-development, personal growth, shopping, social media, movies and TV, career development, product reviews, entertainment, adventure travel, cultural travel, budget travel, sports, baseball, hockey, golf, sports betting, basketball, racing, tennis, sports analysis, and mixed-martial arts all present unique opportunities for creative expression and storytelling in our increasingly connected world.
Navigating Uncharted Territories: Insights Gleaned from Indian Experiences on Kazakhstan's Hidden Potential

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