Music Podcast Embraces Change for Musicians: Pioneering Innovation in the Industry
In a recent episode of the Music Innovation podcast, Andrea Young, Co-Founder and Chief Playlisting Officer at Koral Young, shared insights on playlisting as a game-changer for artists. The discussion, available on Apple Podcasts, iHeartRadio, Spotify, and other popular podcast players, delved into the strategies and tools that artists can use to connect with their fans more effectively.
Young highlighted the importance of understanding analytics and learning where and how fans listen to music. She suggested using tools like Chartmetric and Spot on Track for pitching and working with artists. These tools, she explained, can help artists monitor listener behaviour and engagement metrics, allowing them to tailor their playlist placements and optimise streaming performance.
The impact of smart speakers like Alexa in opening up streaming demographics was another topic of discussion. Young pointed out that these devices have expanded the age range of streaming listeners, with as many as 2-year-olds and 90-year-olds now accessing music through smart speakers.
Young also discussed the process of pitching playlists, explaining that it involves more than just sharing a song. She emphasised the need for a well-thought-out strategy that takes into account the artist's career stage and the specific audience they are trying to reach.
Young's playlisting strategy for artists varies according to their career stages, with a focus on tailored content and audience engagement techniques. While specific detailed strategies were not explicitly outlined in the available sources, she shared insights on playlisting alongside content creation best practices, emphasising the importance of effective audience engagement through careful selection and placement of music across playlists suited to each artist's growth phase.
Regarding tools for engagement and analytics, Young recommended leveraging content-driven platforms and analytics tools. While the precise tools she advocates were not named in the sources, common industry practices suggest the use of platforms like Spotify for Artists, Apple Music for Artists, Chartmetric, or Soundcharts for real-time data analytics and engagement tracking.
In summary, Young's playlisting approach adapts to artist maturity, centering on relevant content and audience connection. She advises the use of analytics and engagement tools to track performance and inform strategy. Specific tools or detailed stepwise strategies were not directly referenced in the provided results but are generally consistent with leading industry analytics platforms.
As more exact details on her recommendations or strategy steps become available, they would provide a fuller picture. For now, her emphasis lies on content-informed playlist curation complemented by engagement analysis.
Finally, Young noted that the new funnels for getting music to the right places and to the right fans are more transparent than the old ones, making it easier for artists to connect with their audience and build a successful career in the music industry.
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