Microsoft's Xbox Leads as Home Entertainment 'Convergence Device'
Microsoft's Xbox has emerged as the leading 'convergence device' in home electronics, while Google's forays into the same market have fallen short. Microsoft's strategy, which leans heavily on tablets and smartphones, mirrors Apple's successful approach in home entertainment.
Microsoft's success with Xbox is attributed to its SmartGlass app. This innovation allows Windows tablets and smartphones to interact seamlessly with the gaming console. Meanwhile, Google's attempts to enter the home entertainment market have been less successful, with no comparable device or app gaining traction.
Analysts praise Microsoft's cross-functional approach, which integrates its various divisions. This strategy has been instrumental in driving Xbox's success. Apple's iTunes segment is often cited as a successful model for home entertainment, with its revenues serving as a benchmark for the industry. Microsoft, like Apple, is focusing on tablets and smartphones to further its reach in home entertainment.
Microsoft's Xbox leads the market as a 'convergence device', thanks to its SmartGlass app and cross-functional approach. While Google's efforts have been less successful, Microsoft's strategy, mirroring Apple's, is seen as a promising path forward in home entertainment.
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