Meta's CEO, Mark Zuckerberg, envisions the potential for the company to market 'billions' of AI-integrated spectacles.
Are you considering investing in Meta's pricey, AI-driven AR glasses,, all while supporting the company's controversial CEO, Mark Zuckerberg? The tech mogul, who's been known to champion "masculine energy," has been making waves with his plans for AR glasses, as revealed in investor calls and internal meetings.
According to Zuckerberg, the Ray-Ban Meta glasses are, in fact, quite popular, with the company expecting to make significant strides in the AR market this year. In fact, a leaked internal memo reported that the group responsible for Meta's VR and AR technologies even surpassed sales and user targets in 2024[BI]. Despite the impressive figures, Meta's Reality Labs division continues to lose money, reporting a whopping $4.8 billion loss in the fourth quarter alone.
As Meta pushes forward, Zuckerberg sees a golden opportunity to tap into the burgeoning AR market. "There's a wide-open field" for Meta to leverage its current and future AI glasses, he stated in a leaked internal all-hands meeting[TV]. While Meta has a head start, it certainly isn't the only player in the field. CES 2025 was flooded with smart glasses from various big-name companies, including Samsung and Apple.
However, Meta's progress may be hampered by internal strife. Employees reportedly feel uneasy about Zuckerberg's close ties with Donald Trump and his anti-trans hate campaign. But the CEO remains undeterred, reinforcing his commitment to investing in AI technology for the company, planning to shell out a massive $65 billion over the next few years[IR].
What's the bottom line? Despite its financial losses, Meta's AR glasses are making a splash in the market. However, the competition is stiff, and Zuckerberg's personal beliefs and connections may prove to be either a benefit or a setback. As an informed consumer, it's up to you to make the call.
The future of tech and technology, particularly in the field of artificial-intelligence and augmented reality, is a key focus for Meta, as demonstrated by Zuckerberg's plans for AI-driven AR glasses. He sees a vast opportunity for Meta to leverage its current and future AI technologies in this market.
