Updated Article
Hot Off the Press!
- Meta, the mega tech giant, is making waves by introducing direct messaging on its Threads app in select markets, such as Hong Kong and Thailand, to draw in more users.
- Debuted in 2023, Threads has quickly become a social media sensation, claiming over 350 million monthly active users!
- According to research firm Emarketer, U.S. monthly active users of Threads will surge by an impressive 17.5% to hit 60.5 million by next year—that's more than what's anticipated for Elon Musk's recent Twitter rebrand, X.
Meta is trialing the incorporation of a direct messaging capability within its Threads application in certain regions.
By Jaspreet Singh, Mark Zuckerberg, digital
Source: ReutersJune 11, 2025
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Enrichment Data:* Threads has seen significant growth in 2025, particularly in the U.S., where it competes directly with long-established social media platforms like Twitter (now known as X) and Facebook.* The predicted surge in Threads' U.S. monthly active users, from 350 million global users, is expected to outpace the decline in X's U.S. user base.* Meta is testing a direct messaging feature on Threads in select markets, striving to boost user engagement by offering more integrated communication options like its competitors.* This direct messaging rollout is part of Meta's strategy to enhance Threads' functionality, setting it apart in a saturated market and responding to evolving user preferences for private interactions.* Alongside messaging, Threads continues to expand its feature set, with cross-posting, profile customization options, image tagging, and ad experiments designed to retain users longer.
- The direct messaging feature on Meta's Threads app, now available in select markets like Hong Kong and Thailand, could potentially increase advertising opportunities on the rising social media platform.
- As Meta strives to cater to various user preferences on social media, the introduction of direct messaging on Threads signifies a step towards offering more competitive features similar to those found on established platforms like Twitter (X) and Facebook.
- With entertainment being a key component of social media, the addition of direct messaging to Threads allows for more private interactions while also strengthening Meta's media technology offerings, keeping it at the forefront of the dynamic social media landscape.
