Meta introduces high-end smart glasses available for purchase at $799, marketed as the first substantial entry in the smart glasses category.
Meta Introduces the Meta Ray-Ban Meta Glasses: A New Era of Smart Glasses
Meta, the parent company of Facebook, has unveiled its latest innovation - the Meta Ray-Ban Meta Glasses. This groundbreaking product, priced at $799, is set to revolutionise the way we interact with technology.
According to Meta Chief Technology Officer, Andrew Bosworth, the glasses are designed to keep your phone in your pocket more throughout the day, offering a more convenient way to access the most popular features of your devices. Bosworth described the glasses as "the first serious product" of their kind, marking a significant step forward in Meta's push to develop its own line of consumer technology products.
At the heart of the Meta Ray-Ban Meta Glasses is the Meta Neural Band, an EMG wristband that translates the signals created by the user's muscles into commands for the glasses. This innovative technology allows users to control their devices without the need for physical buttons or screens.
The role of AI in the development of smart glasses has been a topic of discussion, and Meta's introduction of the Meta Ray-Ban Meta Glasses underscores its importance. In an interview earlier this year, David Jiang, a former Google executive and CEO of smart glass company Viture, emphasised the role of AI in making smart glasses more intuitive and practical for everyday use.
Jiang believes that consumers today have a reason to wear smart glasses every day, as 5G is here, cloud gaming is mainstream, and streaming services are everywhere. He also highlighted the versatility of smart glasses as key to their success, citing Google Glass's failure to take off as an example of what happens when the versatility aspect is overlooked.
The Meta Ray-Ban Meta Glasses are designed for short interactions that the user is always in control of. It features a screen that can display text messages, video calls, photos, and the results of queries to Meta's AI service. The glasses will be sold by Ray-Ban, Lenscrafters, Best Buy, and a limited number of Verizon stores, and will be available for purchase starting September 30.
CEO Mark Zuckerberg introduced the Meta Ray-Ban Meta Glasses, positioning it as a competitor to Google and Apple. With its innovative technology and practical design, the Meta Ray-Ban Meta Glasses are poised to change the way we interact with our devices, offering a more seamless, hands-free experience.
Research by our organization's Intelligence has shown that people often use connected devices for multitasking, something smart glasses allow them to do. By providing a more convenient way to access and interact with technology, the Meta Ray-Ban Meta Glasses could potentially reduce the time spent on our phones, making our lives more efficient and convenient.
In the coming years, Meta plans to launch full hologram glasses, further expanding the possibilities of augmented reality technology. With the Meta Ray-Ban Meta Glasses, Meta is taking a significant step towards realising this vision, offering consumers a glimpse into the future of technology.
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