Matomo Analytics: Website Enhances User Experience with Consent-Based Tracking
This website utilises the web analytics service Matomo, operated by the ITZBund, to enhance its usage and performance. The legal foundation for processing user data lies in the user's consent, as per Art. 6 (1) a) GDPR and § 25 (1) TTDSG.
Upon visiting the site, the script 'matomo.js' is initiated, setting a cookie named 'matomoTracking'. This cookie, along with other data points, forms a unique fingerprint of each user. The data collected includes the user's IP address, the visited pages, the referrer, duration of stay, and frequency of access.
Matomo, on behalf of the Federal Statistical Office, is hosted on servers managed by the service provider 'ITZBund'.
The website's use of Matomo aids in understanding user behaviour and improving the site's functionality. The data collected is processed lawfully, with user consent serving as the primary basis.
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