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Let's dive into a rundown of the biggest digital platforms—Facebook, Messenger, Twitter (now X), Pinterest, LinkedIn, WhatsApp, and email—based on recent 2025 usage stats:
The Global Player: Facebook
Facebook boasts a gigantic international user base, nailing over 10.5 billion monthly visits in May 2025. It's one of the most widely used social networks on the planet, with around three-quarters of US internet users finding their way on Facebook.
The Hidden Giant: Messenger
Messenger, owned by Facebook, doesn't always reveal standalone user statistics. However, as part of Meta's messaging apps, it has over a billion users worldwide.
The Youthful Hub: Twitter (now X)
Twitter has roughly 400 million global users in 2025, with around a third of US internet users being part of the action. Most of its users are under 30, and the quiet majority create content on the platform.
The Visual Gallery: Pinterest
Pinterest's exact 2025 user numbers aren't available, but historically, it's boasted hundreds of millions of users across the globe.
The Professional Network: LinkedIn
LinkedIn's 2025 user numbers aren't disclosed, but it usually counts over 900 million users worldwide as a professional networking platform.
The Silent Powerhouse: WhatsApp
WhatsApp, with a whopping 2 billion users, is one of the largest messaging platforms side by side with Messenger. Its user base is significantly larger outside the US.
The Timeless Communication: Email
Email continues to be one of the most extensively used communication tools, with billions of users worldwide, employed daily for both personal and work needs. Its reach surpasses any individual social platform.
The Daily Grind: Time Spent on Platforms (US Average)
- Facebook: Americans spend around 31 minutes daily on Facebook, a 20% decline compared to five years ago.
- Messenger/WhatsApp: Daily time isn't frequently reported separately from Facebook/Meta combined data. However, messaging apps attract significant daily engagement.
- Twitter: Though usage is increasing, specific daily time figures remain a mystery. Twitter users are primarily younger and quite active.
- Pinterest/LinkedIn: Daily time spent is minimal compared to Facebook, Instagram, or TikTok, often lasting just a few minutes per average user.
- Email: The amount of time spent on email fluctuations based on user demographics and work-related needs, typically ranging from 30 minutes to over an hour for busy professionals.
Long-term Trends: Social Media Usage
- The average individual spends approximately 2 hours and 20-24 minutes daily on social media across platforms collectively.
- Mobile device checking occurs 159 times a day, highlighting high engagement with digital communication, including social media and messaging apps.
- Worldwide social media users totaled around 5.31 to 5.42 billion in 2025, with continuous growth on the horizon.
- Gadgets like smartphones and tablets have become essential for accessing these social media platforms, as people rely on them to stay connected and updated throughout the day.
- The expanding use of technology in entertainment, especially streaming services and online gaming, is fueled significantly by the increased time spent on social media and messaging apps.
