Major Insights: Outlook on Restaurant Technology in 2024
The 2024 Restaurant Technology Outlook, a comprehensive study by NRN, sheds light on the current state of technology in the restaurant industry and provides valuable insights for businesses looking to move forward. This report, based on feedback from over 550 decision-makers, offers a wealth of relevant information about technological trends and solutions.
Key takeaways from this report reveal significant areas of frustration for operators, particularly with digital marketing tools, loyalty programs, integrations, customer data platforms, and CRM systems. The findings indicate that these areas may be failing to meet operators' needs effectively.
For operators, the report serves as a valuable resource for understanding the priorities and challenges faced by their peers. By utilizing the insights gathered, operators can make informed decisions about technology investments, identify gaps in their current technology stack, and formulate questions to ask when evaluating new solutions.
For vendors and solution providers, the report offers a unique perspective on the effectiveness of their outbound marketing and sales efforts. It highlights the need to move beyond traditional, outdated methods and focus on genuine customer needs and investments in integration and support services.
The report underscores marketing technology as a top priority for operators in their quest to improve profitability. Operators are urged to evaluate customer acquisition and retention needs and prioritize accordingly, while vendors are encouraged to address integration challenges, simplify their offerings, and improve data analytics support.
The NRN's 2024 Restaurant Technology Outlook serves as a comprehensive guide for both operators and vendors, offering extensive insights into the industry's technological landscape and highlighting opportunities for positive change. The report's findings underscore the importance of addressing integration challenges, focusing on customer success, and investing in user-friendly, cost-effective solutions that meet the evolving needs of the restaurant industry.
- The NRN's 2024 Restaurant Technology Outlook emphasizes the significance of technology in the restaurant industry, particularly marketing technology, as a top priority for operators in their pursuit of increased profitability.
- Vendors and solution providers are advised to focus on addressing integration challenges, simplifying their offerings, and improving data analytics support, as the report highlights the need to move beyond traditional methods and cater to genuine customer needs in the restaurant tech sector.
