Lottery entities in Virginia and New Hampshire extend agreements with IWG for another two years.
In a move that further cements its position as a leading digital content provider in the lottery industry, Instant Win Gaming (IWG) has extended its contracts with both the Virginia Lottery and the New Hampshire Lottery. The new agreements will see IWG continue supplying both new and existing eInstant games to these lotteries until July 2027 for New Hampshire and June 2027 for Virginia.
Since 2020, IWG has been a key digital content provider to both lotteries, driving player engagement through unique gameplay mechanics, proven retail brands, and regular content updates. The company's eInstants have consistently ranked among the top-performing titles for both lotteries.
The extended partnerships will see IWG launch several innovative games in the coming years. Some of the innovations already introduced by IWG include Lightning/Blitz Jackpots, offering fast-hitting jackpots awarded frequently throughout the day, and Million Dollar/Power Hour Countdown, providing additional chances to win and higher top prizes based on the time of day.
IWG has also introduced Vaults Boost, enabling players to place optional in-game wagers for enhanced prize opportunities. This feature is expected to add an extra layer of excitement to the games offered by the Virginia and New Hampshire Lotteries.
In a statement, Kelley-Jaye Cleland, Chief Product and Program Officer at the New Hampshire Lottery, expressed her delight at extending the contract with IWG and looked forward to continued collaboration on industry firsts. Scott Kenyon, Deputy Executive Director of Marketing at the Virginia Lottery, considered IWG a significant contributor to their success and was excited for the next two years.
Jason Lisiecki, Executive Vice President at IWG, was proud that both Virginia and New Hampshire had extended their contracts with IWG for two more years. He expressed his gratitude for the trust and confidence placed in IWG's InstantGames portfolio.
Over the past four years, IWG has been a key eInstant partner for the New Hampshire Lottery. The partnership has seen the introduction of eInstant games tied to local sports brands, offering a unique and engaging experience for players. In Virginia, IWG has pioneered many firsts with the lottery, such as the first-ever progressive jackpots and the first-ever pulse games with dynamic visuals.
IWG specializes in instant win lottery game development, including physically printed instant tickets and digital instant win games. The company's innovations typically include enhanced game designs featuring richer graphics, varied play styles, and engaging themes to appeal to diverse player demographics. IWG also integrates second-chance drawings and multi-channel play, combining physical tickets with online interactive options. The company's games are also mobile and online platform compatible, aligning with the general industry movement towards digital platforms.
For more specific information on the exact new IWG products or features launched specifically for the Virginia and New Hampshire Lotteries from 2020 to 2025, one might consider reviewing press releases from the Virginia Lottery, New Hampshire Lottery, or Instant Win Gaming’s official communications for the period post-2020. These channels commonly announce new game innovations and partnerships.
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