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The Deepal S05, an all-electric compact crossover manufactured by Changan, has entered the Chinese market following its launch in October 2024. Priced at a competitive 129,800 yuan (approximately 18,030 USD), the S05 offers a long-range of up to 620 km on a single charge, thanks to its 268-hp e-motor and 68.8 kWh battery from CATL.
The S05's competitive advantages extend beyond its impressive range and power. It boasts fast charging capabilities, with a 3C fast charging function that allows charging from 30 to 80% in just 15 minutes.
In the Chinese market, the S05 faces competition from similarly sized electric SUVs that emphasize range, power, and affordability. Notable rivals include the BYD Atto 3 and Geely EX5. While exact pricing for these competitors varies, they share a focus on balancing range and price within the compact SUV segment.
The Deepal S05 primarily appeals to budget-conscious buyers looking for an affordable, long-range electric crossover. It comes in three trim levels: Plus, Max, and Ultra, each offering unique features. The Plus trim starts at 129,900 yuan (18,030 USD), while the Max and Ultra trims are priced at 139,900 yuan (19,415 USD) and 149,900 yuan (20,800 USD) respectively.
Deepal has also announced a limited-time discount of 4,000 yuan (555 USD) for the 2026 model year S05 BEV, bringing the price range down to 125,900 - 145,900 yuan (17,475 - 20,245 USD).
The interior of the S05 is equipped with a 15.4-inch floating touchscreen with 2.5K resolution, a three-spoke steering wheel with a flat bottom, two cup holders, a wireless phone charging pad, and a spacious compartment in the center tunnel. The S05 BEV models also feature a front trunk for 159 liters.
The updated 2026 model year Deepal S05 BEV offers a 110 km range increase and a 33 hp boost compared to the previous model, making it a competitive choice in terms of performance and range.
In the larger SUV segment, Changan's Deepal sub-brand offers models like the S07, priced higher ($53,900 AUD in Australia) and targeting buyers seeking higher range (475 km) and battery capacity (80 kWh). This pricing and feature differentiation within the brand’s EV lineup suggests that the S05 caters to a different market segment, focusing on affordability and long-range electric crossovers.
In summary, the Deepal S05 offers an affordable, long-range electric crossover with impressive charging capabilities, making it a competitive choice in the Chinese market. Its key advantages include an extended range, a powerful motor, and fast charging capabilities. It competes directly against models like the BYD Atto 3 and Geely EX5, and primarily appeals to budget-conscious buyers looking for an electric crossover with a long range.
The Deepal S05's competitive advantages not only lie in its impressive range and power, but also extend to its quick charging technology. With a 3C fast charging function, it can charge from 30% to 80% in just 15 minutes.
The S05's budget-friendly price and its focus on long-range electric crossovers set it apart from other brands offering gadgets like large touchscreens, wireless phone charging, and spacious interiors, contributing to its appealing lifestyle choice for the modern car buyer, particularly those with an affinity for technology.
