Live streaming event: Prolight + Sound broadcast
At the annual Prolight + Sound trade fair in Frankfurt, Germany, the world of events, audio, stage, and broadcast production came together to showcase the latest technologies and services. The 2018 edition marked a significant step forward with the integration of professional livestreaming solutions.
Tobias Trummer, Manager and Co-Founder of New Media AV, highlighted the opportunity Prolight + Sound presented for increasing brand visibility within the industry. His company showcased brands related to live production and livestreaming, aiming to demonstrate the suitability of livestreaming for the professional industry using their workflows.
One of the highlights of the event was the Live Production Forum in Halle 4.0. Brands such as Blackmagic Design, Livestream, Litepanels, Sachtler, Vinten, Anton/Bauer, and Autocue were presented for their coverage in live production processes.
Laserworld conducted the first Trade Fair Live Talk, including an interview with Prolight + Sound Director Michael Biwer. The unique aspect of Laserworld's livestream was the ability for viewers to interact directly with comments. The transmission was carried out on both Facebook and YouTube.
"Production Partner" also utilized livestreaming for trade fair reporting, transmitting interviews, conversations, and reports live on its Facebook channel every hour.
DJ Release played live for visitors in Halle 5.0 and transmitted his set via video stream live on the Omnitronic Facebook page. Some solutions facilitated direct streaming via the internet, while others demonstrated solutions for professional live transmission.
While there are no direct search results specifically detailing the professional livestreaming solutions demonstrated at Prolight + Sound 2018, including brands and workflows, some relevant clues allow a general overview based on the nature of the event and typical professional livestreaming setups at Prolight + Sound shows.
Typical workflows used in professional livestreaming at Prolight + Sound in 2018 would involve audio capture with professional microphones optimized for clarity and ambient noise control, audio mixing and processing either on-site or remotely, video capture using professional cameras integrated with encoding hardware or software solutions, and streaming platforms and content delivery networks to broadcast the feed to various online platforms.
It's worth noting that the brands brought by New Media AV are successful in the consumer market but less known in the professional industry. Tobias Trummer, Manager and Co-Founder of New Media AV, stated that livestreaming isn't widely used in the live market.
As the trend of livestreaming continues to evolve, it will be interesting to see how it develops further within the professional industry in the coming years.
- The integration of professional livestreaming solutions at the Prolight + Sound trade fair signifies a shift in the industry, merging lifestyle, technology, and entertainment, as these solutions are now becoming a significant part of live production processes.
- As the professional industry adopts livestreaming, it opens up new opportunities for brands to showcase their workflows and strengthen their presence, bridging the gap between technology, entertainment, and the lifestyle of live production events.
