LG Debuts 57-Inch P@P LCD Display and a Large 32-Inch Slidable LED Screen at CES
At this year's Consumer Electronics Show (CES) 2024, LG Display has made a significant splash with its innovative automotive display solutions. The South Korean tech giant has showcased a range of displays, including the world's largest automotive display - the 57-inch Pillar-to-Pillar (P2P) LCD.
The 57-inch P2P LCD: A Game Changer
The 57-inch P2P LCD delivers high-definition picture quality and exceptional touch responsiveness. It covers the entire dashboard from the driver's seat to the front passenger's seat, providing a seamless and immersive experience. This large display offers a multitude of benefits, including the ability to display various driving information, climate controls, and other vehicle details at a glance.
Transforming Vehicles into Personal Spaces
In the Beyond SDV Zone, LG Display is showcasing the 57-inch P2P LCD and the 32-inch Slidable OLED. These displays replace the steering wheel and help transform the vehicle into a personalized living space. The 32-inch Slidable OLED is hidden in the ceiling and can be extended downward to form a large interior screen, offering passengers a versatile viewing experience.
LG's Commitment to Automotive Displays
LG Display has been a leader in the automotive display market for several years. The company has been supplying automotive OLED panels for four years primarily to premium car manufacturers, including Audi, BMW, and Mercedes-Benz. These companies integrate LG's automotive OLED technology into their vehicle dashboards and instrument clusters.
LG Display's Automotive OLEDs incorporate the company's pioneering Tandem OLED technology, ensuring superior image quality and energy efficiency. The company is also introducing other ultra-large automotive display solutions such as the Ultra-large P-OLED P2P and the 48-inch LTPS (Low-Temperature Polysilicon) LCD.
Meeting the Growing Demand for Large Displays
In response to the increasing demand for ultra-large automotive displays above 30 inches, LG Display is establishing a two-track production system. This system will allow the company to meet the growing demand and continue to innovate in the automotive display market.
Aesthetic and Durable Design
To enhance the visual appeal of these displays, LG Display has introduced a new 'Decorative Film' that resembles interior materials used in vehicles, such as carbon or wood, when not in use. The 57-inch P2P LCD also functions well in extreme temperatures ranging from -40°C to 85°C, ensuring durability and reliability.
Rear Seat Entertainment
For rear passengers, LG Display has unveiled the 17-inch Foldable OLED for Rear Seat Entertainment. This display can be integrated into the cabin, allowing rear passengers to enjoy movies on a large screen or fold their display into a 12.3-inch tablet for a more personal viewing experience.
Quality Assurance
LG Display has recently obtained the prerequisite international quality standard certification (IATF16949), ensuring the highest standards of quality and reliability in its automotive display solutions.
Future Plans
Looking ahead, LG Display plans to begin mass production of automotive displays at its Paju plant after 2025, following its plant in Gumi. This expansion will further solidify LG Display's position as a leader in the automotive display market.
In conclusion, LG Display's showcase at CES 2024 underscores the company's commitment to innovation and quality in the automotive display market. With its wide range of ultra-large displays and pioneering technology, LG Display is poised to continue shaping the future of in-vehicle entertainment and information systems.
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