Launches subaffiliation platform in the North American market by Catena
Catena Media Launches MRKTPLAYS.com, a Subaffiliation Platform in North America
Catena Media, a leading affiliate marketing company, has announced the launch of MRKTPLAYS.com, a subaffiliation platform designed for affiliates in North America. The move is expected to expand partners' sector footprint and unlock new revenue streams.
The platform, which is now live after a beta period with select affiliate partners, offers a range of tools to help affiliates build their own networks. With its data refresh rates and insights, affiliates can optimize their performance, while operators can extend their reach across Catena Media's network.
The launch of MRKTPLAYS.com follows a challenging period for the business, which has recently undergone changes, including the sale of its esports brands to an undisclosed buyer. The previous CEO was ousted due to poor financial reports, but the business has since emerged on somewhat solid footing.
Manuel Stan, the current CEO, is proud to bring MRKTPLAYS.com to market. He stated that the launch is a pivotal step in shaping the future of affiliate marketing and is excited about the growth opportunities it unlocks for partners and Catena Media.
Subaffiliation allows partners to leverage Catena Media's market knowledge to broaden their exposure to operators. The service includes transparent commissions, reliable tracking, and support, making it an attractive proposition for affiliates looking to expand their operations.
The launch of MRKTPLAYS.com is significant for Catena Media's future in affiliate marketing. The company expects the platform to drive growth in the North American online casino gaming and sports betting industry, a sector that is expected to continue to expand in the coming years.
Stan is optimistic about the future, stating that the move will help Catena Media to solidify its position as a leading player in the affiliate marketing industry. With its focus on providing high-quality tools and support to affiliates, MRKTPLAYS.com is set to make a big impact in the North American market.
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