Launch of innovative marketing firm PRace within the business sector
Revved-Up B2B Marketing Agency: PRace
Step aside, traditional marketing agencies, meet PRace - the game-changer for the B2B gambling sector! Founded by advertising powerhouses Nicholas Brown (ex-Square in the Air) and Aiste Garneviciene (former COO of BetGames), this innovative agency launched its ace team of industry pros in 2024, ready to transform the scene with data-driven lead generation and end-to-end sales strategies.
PRace kicked things off quietly in 2024, honing their methodologies before unveiling their services in May 2025. Now they're making waves with more than 10 big-name clients under their belt, including Relax Gaming and Amelco, who were part of PRace's founding client roster.
This dynamic duo brings an unparalleled level of expertise to the table. Brown, a seasoned B2B marketing guru with 15 years of experience, has led campaigns for Amelco, BetGames, Push Gaming, Evoplay, and Relax Gaming. Meanwhile, Garneviciene, an accomplished C-suite executive with over 15 years in the B2B sector, understands the ins and outs of scaling businesses. She held the reins as COO of BetGames for nearly 12 years and was CEO of Betfamilia in Malta for 2 years prior.
Brown expressed his enthusiasm, stating, "Having witnessed the success of Square in the Air, I saw a clear chance to tackle a gap in the market alongside a fantastic friend and former client, Aiste Garneviciene." He further added, "The B2B gambling industry yearns for a more nuanced, data-driven approach to marketing that transcends conventional services. PRace is here to deliver cutting-edge data strategies, creating demand, leads, and sales – just like other B2B marketing agencies do in industries beyond ours."
PRace's revenue projections for their first year are a staggering €1 million, demonstrating the potential for tremendous growth in the industry. As Garneviciene stated, "As a founding team member of BetGames in 2012, I know what it takes to build and scale a brand from the ground up. PRace is the first agency to deliver comprehensive strategies for every stage of the process – from establishing credibility and educating the market, to driving qualified leads and sales. Our unique blend of fresh perspective, deep industry expertise, and proven methodologies have already made a lasting impact on 10 top-tier clients."
So, buckle up, B2B gambling sector! PRace is revving up to revolutionize your marketing game!
The dynamic duo, Nicholas Brown and Aiste Garneviciene, are leveraging their extensive experience in the B2B sector to transform the gambling industry with PRace, a financed entity that specializes in data-driven lead generation and end-to-end sales strategies. Brown, with 15 years of marketing expertise, aims to bridge the gap in the gaming market with innovative, technology-driven strategies, projecting a potential first-year revenue of €1 million for PRace.
