Klarna Makes NYSE Debut, Gap Inc. Reports Stable Q2 Sales & Partners with Klarna
Klarna, the popular Swedish fintech company, made its debut on the New York Stock Exchange last week, aiming to become a household name at store checkouts worldwide. Meanwhile, Gap Inc. reported stable Q2 sales and a successful global fall 2025 campaign, while also expanding its payment options for customers.
Klarna's NYSE listing under the ticker symbol KLAR marks a significant milestone in its growth strategy. With over 26 million U.S. shoppers and 724,000 sellers globally, the company is set to further expand its reach by offering short-term loans at Walmart later this month. This move is driven by the increasing popularity of 'buy now, pay later' services, particularly among younger consumers seeking alternatives to credit cards.
Gap Inc., on the other hand, reported flat net sales and a 1% increase in comparable sales for Q2. The company's inventory increased by 9% due to tariffs and early imports. Despite this, Gap Inc. has seen success in its global fall 2025 campaign, which features a low-rise denim collection and girl group Katseye, and has been met with positive reviews. The campaign draws inspiration from the early 2000s and uses Kelis' hit song 'Milkshake'.
To cater to changing consumer preferences, Gap Inc. has partnered with Klarna to offer its payment services across its brands, including Old Navy, Gap, Banana Republic, and Athleta. U.S. customers can now pay for their purchases in full or in four interest-free installments using Klarna online or in the mobile app.
Klarna's NYSE debut and expansion into Walmart signal its ambition to become ubiquitous at store checkouts. Meanwhile, Gap Inc.'s successful fall campaign and partnership with Klarna demonstrate its adaptability in the face of changing consumer behavior and market conditions.
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