Ivrea's Mavel has been advocating for the adoption of electric motors in sports cars
Mavel, a pioneer in electric drive solutions, was founded in the picturesque town of Pont Saint Martin and later established a second base in Ivrea. The company's name, derived from "Macchine Veloci," signifies its focus on speed and performance.
Mavel's journey began in 1999, when it started producing motors for the industrial sector in Asia. Over the years, it has evolved and grown, employing around 80 people and holding 60 patents. After various changes, Mavel shifted its focus to producing larger motors for military and aerospace applications.
However, in 2015, Mavel decided to concentrate on the automotive sector with the arrival of French and Chinese partners. This strategic shift marked a new era for the company, as it aimed to produce approximately 20,000 motors annually. To support this growth and transition from development to limited production, Mavel needed more space and infrastructure.
Mavel specializes in designing and developing electric motors for high-performance cars. In addition to motors, it also produces and develops control systems, or inverters. The company's self-developed software and electronic hardware are designed in-house, ensuring the highest quality and performance.
Mavel's partnerships with premium automotive brands such as Aston Martin, Ducati, and McLaren are a testament to its commitment to manufacturing motors that meet the demanding performance and quality standards of luxury sports cars and motorcycles. The partnership network spans multiple top-tier automotive markets, suggesting global ambitions or operations that cater to European and international premium vehicle manufacturers.
The assembly of individual parts onto electronic boards is outsourced by Mavel, allowing it to focus on its core competencies. Mavel's "Light Factory" concept, a modern industrial facility within the city, emphasizes human expertise and smaller but significant volumes, reflecting its focus on niche production to avoid industry-specific challenges.
Mavel's technologies, developed in Italy with the help of a Chinese partner, are used on a larger scale in Asia. This collaboration underscores Mavel's global reach and its role as a key player in the electric motor industry for performance vehicles. The company's recent strategic backing by notable investors like Nio Capital further highlights its significance in this field.
Mavel's strategic shift in 2015, focusing on the automotive sector, led to a significant expansion of its production capacity to approximately 20,000 motors annually. To support this growth, the company strategically partnered with premium automotive brands such as Aston Martin, Ducati, and McLaren, suggesting global ambitions. Mavel's technological advancements in the field of electric motors have also gained recognition in the finance sector, as evident by its recent investment from Nio Capital, a significant player in the global technology and finance industry.
